Vice Names Spike Jonze, Eddy Moretti to Lead Viceland Cable Channel

viceland - vice media
Courtesy of Vice Media

Vice Media named filmmaker Spike Jonze co-president of Viceland, its cable network slated to launch Feb. 29 in partnership with A+E Networks, alongside chief creative officer Eddy Moretti.

The duo have been collaborating on the channel over the past year. They will be joined by G.M. Guy Slattery, who is joining Viceland from A+E Networks where he was exec VP of marketing for A&E, History and H2 Networks.

Viceland, which is replacing A+E’s H2 documentary and entertainment channel, will be distributed in about 71 million U.S. homes when it launches. For Vice, which also has a pact with HBO for a daily news program in addition to documentary specials, the strategy with Viceland is aimed at migrating its hip, digital-oriented brand further into traditional media — offering not only a new creative outlet but a big chunk of cash from pay-TV affiliate fees and ads.

“It’s a pretty crazy moment for us that someone’s giving us a TV channel,” Jonze said in a statement. “We’re trying to make the whole thing just be driven by creativity and making something that feels personal. And the exciting thing about my job is handing over this channel to artists and filmmakers who inspire us, both here inside Vice and in the outside world.”

Analysts say cable and satellite TV operators have been receptive to the coming launch of Viceland, giving them an opportunity to “age down” the bundle at a time when younger consumers have been shunning subscription-television packages.

The Viceland channel will feature original programming developed and produced by Vice entirely in-house. Shows will includes “Balls Deep” with Thomas Morton, “Gaycation” with Ellen Page and Ian Daniel, “Noisey” with Zach Goldbaum, “Flophouse,” “F*ck, That’s Delicious” with Action Bronson and “Weediquette” with Krishna Andavolu.

Jonze and Moretti are overseeing all of Viceland’s content, including primetime programming, the “Vice Lab” interstitials and acquisitions strategy, and are responsible for the development of the overall brand identity.

Slattery will be responsible for day-to-day operations, including oversight of scheduling, marketing, research and revenue. In addition, he manages production and development units with Viceland head of production Derek Freda.

Moretti touted Viceland as “a completely new kind of TV channel, more of a creative laboratory of human emotions, actually.” Moretti has been at Vice since 2000, after the company moved from Montreal, Canada, to Brooklyn. He also oversees Vice Films, a new feature-film partnership with 20th Century Fox, and serves as the ongoing co-executive producer with Vice CEO Shane Smith and Bill Maher on the company’s original series for HBO.

Jonze, who has served as Vice’s creative director since 2006, will continue to work on film, TV and documentary projects. He wrote and directed films including “Her,” for which he won an Oscar for best original screenplay, “Where the Wild Things Are,” “Adaptation” and “Being John Malkovich.” Jonze also is co-creator and producer of the “Jackass” TV shows and films, a co-founder of Dirt Magazine, Grand Royal Magazine, and the director of numerous music videos and commercials.

At A+E, Slattery led the 2014 rebranding of the A&E channel under the new tagline “Be Original” and the strategy for Bio’s conversion to FYI Network. Prior to joining A&E in 2006, he worked for National Geographic Channels International.

Vice’s investors include Walt Disney Co.; A+E, a joint venture of Disney and Hearst; 21st Century Fox; Technology Crossover Ventures; and Raine Group.

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  1. Felicia says:

    I love the new ch been watching all morning I’m hooked so much information!! I never watched H2 just the history ch to watch Vikings I got my history from books and school again I LOVE Viceland I love all the info thanks guys keep up the good work!!

  2. Ben says:

    H2 was soo much better! There is a place for Vice, but dumping H2 was a huge mistake.
    The History Channel plays the same crap all day, like American Pickers, and has little variety. A&E should have kept H2 and bumped it to a higher spot in the guide if they really needed Viceland to get more exposure.
    H2 had great programming and will be missed…

  3. Larry Potts says:

    I can’t believe that H2 was replaced by this network. Only has like 5 shows repeatedly and none are even the least bit worth watching.
    My loss!

  4. A Ridgely says:

    Vice? Are you kidding me? Smoke some more weed you fools. Give us back H2.

  5. Greg says:

    Replacing H2 with a joke of a channel!

  6. Tom Early says:

    Agreed, I am now done A&E This is BS. Somebody needs fired there.

  7. Bring back H2, this channel and it’s programming both suck!!!

  8. william says:

    this channel won’t last 6 months!

  9. Scott Query says:

    Vice land channel sucks gimme back my H2 channel

  10. Angie says:

    Horrible news! I need History and Science, not that cheap Vice! There are too many vices around, i need more history! WOW is saving money and put a crap for view!!!

  11. Kenneth kugelman says:

    OK iam fine you started a new channel but who are you to tell me what I like I like history 2 and just got off the phone as of tomorrow iam canceling my cable I pay enough for cable 90 % is nothing but junk TV did you ask me what I like no just throw anything at us and and we have no say well I can say something with my pocket the industry just lost mine thier are more ways to watch TV and alot cheaper

  12. popeye013 says:

    Hope the content isn’t censored. It will make a mockery of what VICE is about if they’re gonna censor stuff to appease advertisers and sponsors!

  13. More worthless stuff to fill up all that extra spare time this new digital age has brought us? Crap…

  14. Mike in OH says:

    Another reason to cancel cable.

    • Kenneth kugelman says:

      OK iam fine you started a new channel but who are you to tell me what I like I like history 2 and just got off the phone as of tomorrow iam canceling my cable I pay enough for cable 90 % is nothing but junk TV did you ask me what I like no just throw anything at us and and we have no say well I can say something with my pocket the industry just lost mine thier are more ways to watch TV and alot cheaper I think it’s time to change cable TV I have many friends with big money it’s time we had a cable company we can choose what channels we want and not just package deals

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