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TV Ratings: ‘The Voice,’ ‘Supergirl,’ ‘SNL Election Special’ Help Broadcast Bounce Back

The last night before the most important election of many Americans’ lifetimes was an improvement on the previous week for most networks in Nielsen’s preliminary ratings results. (Last Monday was Halloween, a typically low-viewing-level night.)

NBC’s “The Voice” was back in usual form after experiencing a low on All Hallow’s Eve, bringing in a 2.3 demo rating and 9.92 million viewers. “Timeless” had the night off in favor of an “SNL” election special consisting of political sketches from the season. Kate McKinnon and Alec Baldwin’s primetime impressions of Hillary Clinton and Donald Trump brought in a 2.1 rating in the demo and 7.95 million viewers.

CBS’ comedy lineup was a slightly more mixed bag. “Kevin Can Wait” came in with a 1.7 in the demo and 7.32 million viewers, up a few ticks from last week. But “Man With a Plan” (1.4, 6.21 million), “2 Broke Girls” (1.4, 4.45 million) and “The Odd Couple” (1.1, 5.05 million) were all down a tick from last week. “Scorpion” fell as well, dropping a few tenths to a 1.1 in the demo and 6.8 million viewers.

ABC’s “Dancing With the Stars” drew a 1.6 in the demo and 10.91 million viewers, a shade above last week. “Conviction” continued its descent below the Mulaney Line with a 0.7 demo rating and 3.92 million viewers.

On Fox, “Gotham” came in with a 1.2 in the demo and 3.5 million viewers. “Lucifer” pulled in a 1.0 and 3.51 million.

On The CW, “Supergirl” drew a 0.7 and 2.44 million viewers, up a tenth from last week. “Jane the Virgin” came in with a similarly up 0.5 and 1.12 million viewers. Somewhat remarkably, 80% of the “Jane the Virgin” 18-49 audience also falls in the 18-34 demographic, and it drew the same 18-34 rating as “Supergirl” (0.4).

As a reminder, many of these series will see ratings lifts of 50% or more once viewership within three and seven days are counted. However, most of these gains won’t translate to the ratings guarantees networks make advertisers.

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