TV Ratings: Dolly Parton Beats ‘Empire’ in Total Viewers, but Cookie Wins in Demo

Christmas of Many Colors Dolly Parton
Courtesy of NBC

In the battle between Cookie and Dolly, Cookie wins, at least in the advertiser-coveted 18-49 demographic. Fox’s “Empire” drew a series-low 2.8 rating in the 18-49 demo, but that was more than enough to beat out NBC’s “Dolly Parton’s Christmas of Many Colors” (1.7). The second of Dolly Parton’s Christmas-themed original movies attracted more total viewers, though, with an average audience of 11.5 million; “Empire” came in with 7.82 million. “Empire” lead-in “Lethal Weapon” garnered a 1.7 rating in the demo and 6.42 million viewers.

NBC’s annual telecast of the lighting of the Christmas tree at Rockefeller Center drew a 1.7 in the demo and 10.51 million viewers. “Christmas of Many Colors” was down a tenth in the demo and about a million and a half total viewers from last year’s Parton pic, “Coat of Many Colors.”

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The CW’s sprawling DC crossover continued to bring in a good-sized crowd. “Arrow” reeled in a 1.3 in the demo and 3.52 million total viewers for its 100th episode. “Frequency” didn’t benefit much, though, with a 0.3 in the demo and 1.08 million viewers.

On ABC, “The Goldbergs” pulled in a 1.7 and 5.9 million viewers. “Speechless” drew a low 1.5 and 4.93 million viewers. “Modern Family” came in with a 2.2 and 6.79 million viewers, while “Black-ish” ticked up to a 1.8 and 5.43 million viewers. “Designated Survivor” capped off the night with a slightly up 1.3 and 5.48 million viewers.

CBS’ “Survivor” nabbed a 1.9 in the demo and 8.77 million viewers. “Criminal Minds” weighed in with a 1.5 and 7.39 million viewers. “Code Black” ticked up to a 1.0 and 5.93 million viewers.

As a reminder, most of these shows will see lifts of 50% or more once viewing within three and seven days is counted. However, most of these gains won’t translate to the ratings networks guarantee advertisers.

If you missed “Dolly Parton’s Christmas of Many Colors,” the Digital HD is available today and the DVD is available on December 20. Check out an exclusive clip of Dolly reminiscing about her Christmases growing up below.

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  1. Linda says:

    That was a great movie. As for me and my family, Christmas of Many Colors will be part of our holiday tradition.

  2. Bobby Tippett says:

    I love Dolly! However, if she was as depicted in this movie, she was a self centered little brat, not too concerned about anybody except herself. Still enjoyed the movie very much.

  3. Chicago860 says:

    C’mon. A full house beats two jacks every time

  4. Coleman says:

    Empire went gay. It stinks now

  5. tlsnyder42 says:

    The 18-49 demo is a leftist plot by Madison Avenue “progressives” to promote more “edgy” immoral entertainment instead of the wholesome American entertainment and values that television used to bring the country. Don’t be fooled!

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