NBCUniversal Telemundo Enterprises has broken ground on a $250 million facility in Florida in a bid to consolidate its various divisions and gear up for its premiere coverage of the World Cup in 2018.
“I think we’ll move in by early 2018, in advance of our first World Cup coverage in the summer; it will be a natural transition for our next stage of growth,” said Cesar Conde, chairman of NBCUniversal Telemundo Enterprises and NBCUniversal International Group. “This significant investment clearly underscores once again NBCUniversal’s and Comcast’s long term commitment to our business and the U.S. Hispanic market,” he said.
In 2011 Telemundo Enterprises outbid its rival Univision for the Spanish-language U.S. broadcast rights of the 2018 and 2022 FIFA World Cup matches, allegedly paying nearly double the $325 million Univision shelled out to broadcast the 2010 and 2014 World Cups in the U.S.
The new 450,000 sq. ft Telemundo complex will occupy 21 acres of South Florida land and is expected to create an estimated 3,000 construction-related jobs and generate around $400 million in sales for Florida businesses. Aside from creating more work opportunities for the Hispanic media, “We’re doubling down on our original production strategy here in the U.S.,” Conde said.
Telemundo’s new global headquarters will bring all of the division’s offices, broadcast and production operations under one roof, including the Telemundo Network, Telemundo Studios and Telemundo International, as well as its cable network NBC Universo and its digital media operations. Its sales office will remain in New York, close to Madison Avenue, said Conde. The move comes as Telemundo has enjoyed some ratings gains, especially in the 10 p.m. primetime slot occupied by its Super Series – shorter telenovelas with an edgier pace and more action-packed episodes. Its latest Super Series “La Querida del Centauro” has dominated the 10 p.m. time slot, delivering an average 1.1 million adults in the 18-49 demo.
On the digital front, Telemundo ranked as the No. 1 Hispanic VOD network in 2015 for the fifth straight year, according to Rentrak.
In November last year, Telemundo became the first ever Spanish-language television network to surpass 1 million subscribers on YouTube. NBCU Hispanics Plus reaches over 20 million users, 80% of all online Hispanics.