Amy Schumer, Seth Rogen Join the ‘Bud Light Party’ in Super Bowl Ad Teaser

Though the country is divided politically, Bud Light is hoping to unite everyone under one banner held by Amy Schumer and Seth Rogen.

The beer brand has released a short teaser for its new campaign set to debut during the Super Bowl. The ad shows Schumer and Rogen preparing for a rally, including shots of Rogen squeezing into pantyhose and powdering himself. The two are running as candidates of the “Bud Light Party.” Michael Pena will also appear in the commercial with more celebrities, such as UFC fighter Ronda Rousey, who are expected to join the ads later this year.

“This is more than just a Super Bowl ad,” Bud Light VP Alexander Lambrecht said in a statement. “It’s a completely new communication of what Bud Light stands for – inclusivity, positivity and fun.”

Anheuser-Busch plans to air three-and-a-half minutes of commercials. According to CBS, 30-second spots are selling for as much as $5 million this year. Not only is Anheuser-Busch the only beer advertiser in the game, but Bud Light is the official beer of the NFL.

This new campaign will also include a package redesign. New tagline “Raise one to right now” will replace the previous slogan, “Up for Whatever.”

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  1. billyspruiell says:

    real slick subtle vulgar crap …

  2. MamaBear says:

    I’m hoping they haven’t abandoned their traditional (& usually heartwarming & funny) Budweiser Clydesdales. I look forward to their Super Bowl commercials every year.

  3. Joe & Christine Stecki says:

    Hello,
    When My Wife and I Caucus, we Stand with Amy & Seth….
    “Bud Light” leads as “The Only Light Beer at our Party!”
    Custom tailored to the tastes of football fans everywhere!
    Even our Dogs Red, whitey, Blue, and Molly prefer “Bud Light”!
    Pun dents can not afford to risk our “taste buds”
    on other beers that taste like well… Flint Water…
    Love You Guys
    Joe & Christine

  4. Belinda says:

    Nothing like a not so subtle snub of the Republican party and promo of the Uber Liberal Democratic party

  5. L says:

    I preferred the theme of the other slogan. It was more relatable & fun.

  6. Deathwish says:

    I assume the Bud Light Party is affiliated with the American Communist Party, seeing who you have chosen to represent you. #No Bud Light for Americans!

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