Super Bowl 50 Ratings: CBS Delivers Second Highest Overnights Ever

Super Bowl 50 Ratings: CBS Delivers
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Sunday’s telecast of the Denver Broncos’ 24-10 victory over the Carolina Panthers on CBS has delivered the second highest overnight rating on record for the Super Bowl — behind only last year.

According to Nielsen, Super Bowl 50 averaged a 49.0 household rating/73 share in the 56 metered markets across the country, peaking with a 51.0/73 for the final 15 minutes (10-10:15 p.m. ET). The game was neither a thing of beauty nor a nail-biter in the closing seconds, but the late uptick in the ratings suggests viewers wanted to witness the coronation of Peyton Manning in what is likely to be his final game as an NFL quarterback.

Last year’s game on NBC between the New England Patriots and Seattle Seahawks averaged a 49.7 household rating in the overnights, which translated into an all-time record national audience of 114.4 million viewers.

Nielsen will issue total-viewer estimates for the game and post-game programs later today. The Super Bowl has established all time U.S. viewership records with five of its last six contests, and there’s still a shot that last night’s game could eke ahead of last year’s in the finals.

In the metered-market overnights, “The Late Show with Stephen Colbert” averaged roughly an 11.2 household rating, or more than double its previous high (4.9) set with its premiere last September. “The Late Late Show with James Corden” averaged roughly a 3.5 household rating in the overnights, an all-time high for any “Late Late Show” telecast.

Digital ratings for the game are expected to shatter records, as this year’s Super Bowl was available free — for the first time — on over-the-top Internet devices like Apple TV and Roku. All the ads in the Super Bowl TV broadcast were carried in the digital streams as well, marking another first.

RECENT SUPER BOWL OVERNIGHTS
2016 — Denver-Carolina (CBS) ……………  49.0
2015 — New England-Seattle (NBC) …….  49.7
2014 — Seattle-Denver (Fox) ………………  47.6
2013 — Baltimore-San Francisco (CBS) ..  48.1
2012 — NY Giants-New England (NBC) ..  47.8

Source: Nielsen

 

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  1. KMonroe says:

    the halftime show was awful, ole Rudy is right, a bunch of jumping around which coldplay is notorious for, Beyonce, well just another bodysuite, Bruno is cute. If Coldplay would have played there hit Clocks, it would have made a difference, other than Clocks all there tunes sound the same.

  2. That 73% share was massive, as per the Hollywood Reporter, but not enough to beat either the last night of MASH (77%), or what after 59 years continues to be the largest share in US television history, the 82.6% which Elvis Presley halped garner for both CBS and the Ed Sullivan Show on September 9, 1956.

  3. An interesting way to tell people that The Good Wife was going to end this season. Should they have done it with other shows?

  4. danny says:

    tried watching the superbowl last night for the first time since i was like 15 (i’m 23 now) and holy shit was it hard to watch. the amount of commercials they manage to squeeze into the broadcast is insane. I think I’ll stick with the NBA.

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