Anheuser-Busch: Peyton Manning Was Not Paid To Mention Bud In Super Bowl

Super Bowl: Peyton Manning Not Paid
MediaPunch/REX Shutterstock

The most powerful Super Bowl commercial of the evening was for Budweiser beer, but it didn’t appear in the form of a 30-second TV ad during CBS’s broadcast of Super Bowl 50 Sunday evening.

While speaking to CBS Sports correspondent Tracy Wolfson after Sunday’s victory over the Carolina Panthers, Denver Broncos quarterback Peyton Manning mentioned that he intended to “drink a lot of Budweiser tonight” after his game responsibilities were done. It’s an utterance potentially worth hundreds of thousands of dollars in free publicity, given the fact that a 30-second spot in this year’s broadcast was worth anywhere from $4.5 million to more than $5 million.

And the endorsement raised a potential issue. Active NFL players are not supposed to recommend alcohol companies on air.

Manning “was not paid to mention Budweiser. We were surprised and delighted that he did,” said Lisa Weser, a spokeswoman for Anheuser, responding to a query via email.

Manning is believed to have ownership stakes in some Louisiana beer distributorships that deal with Anheuser-Busch, so the player may have had his own reasons for plugging the brew – or perhaps he was just giving an honest detail about his plans for later this evening.

Manning led the Broncos to a 24-10 victory over the Carolina Panthers. There is much speculation over whether Manning, 39 years old, will step down from the NFL after this victory. He declined to say whether he would nor not when questioned by CBS’ Wolfson after the event.

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  3. mickrussom says:

    Bud is owned by foreigners. I no longer drink it. IT was rubbish before, now its foreign owned rubbish.

  4. Well Peyton Manning can tea bag a female college trainer and sit on her head, cheats concussion tests to avoid the rules, and more or less has been exposed as a blood doper, if not a juicer. He should fade away to relative glory, if he stays he’ll be mired in ignominy just like Favre.

  5. The Bunny Suit Killer says:

    You can tell he’s been living amongst yankees too long when he’s drinking domestic beers.

  6. FAIRTV says:

    America’s two national heroes stumbled on Sunday. Cam behaved like a spoiled brat, and Peyton told America and his young adoring fans that he was going to drink a lot of beer.

  7. woodNfish says:

    Manning doesn’t have very good taste in beer.

  8. Clay Cross says:

    I don’t hear well, closed captioning said “beer”.

  9. spectormike says:

    Should be drinking Surly Furious if he wants a real beer :)

  10. ChicagoThunder1 says:

    Bud, and the Man upstairs

  11. Ben Hurley says:

    I guess he should have said, “I’m going to have a few Buds to wash down some delicious Papa John’s pizza with my teammates.”

  12. equinoxranch says:

    One thing is for certain…………….. When Manning mentioned Budweiser every undrinkable IPA swilling filth hipster must have gone into apoplexy.

  13. Paul says:

    Sounds like he is looking for a place in NASCAR

  14. Paul says:

    If he was not paid, Papa John is probably unhappy considering how much they spend on Manning and not mention of pizza with all that Bud.
    First time he said could be written off as a casual remark, the second time sounds like product placement.
    Maybe the most memorable Bud commercial of the game

  15. Ron says:

    Anheuser-Busch: Peyton Manning Was Not Paid To Mention Bud In Super Bowl —

    Anheuser-Busch should step up to the bar and pay Manning for the free plug !!!!

  16. Doug Nolte says:

    Or, perhaps he doesn’t care for the Coors family.

  17. Jeff says:

    Another reason not to like him. 1) cheap plug for a beer company and 2) not a good one at that. If he had plugged a good brand I could have lived with that.

  18. Peter Krane says:

    Well, since he did mention Bud, they need to pay him something. He has enough pull to bring in some sales.

  19. James Becker says:

    Nobody says “I’m going to drink a lot of Budweiser/Coors/Sam Adams tonight”. It’s “I’m going to drink a lot” or “drink a lot of beer tonight”. Come on people, this ain’t rocket science, Peyton is plugging here.

  20. Tom Kelly says:

    Since active players can’t plug alcohol, was that a hint that he’s retired?

  21. fuggyou says:


    we’re surprised and delighted and we’re also lying because peyton does nothing for free.

    Also we agreed we would say theres no payment involved because nfl players are not allowed to endorse alcohol.

  22. He owns two Budweiser distributing companies. Of Course he is going to plug it. Would people be as mad as if he said, “I am going to go and be with my family, kiss my kids and have Papa Johns and Budweiser”? People are acting like idiots when it comes to this.

    • eddie willers says:

      “I am going to go and be with my family, kiss my kids and have Papa Johns and Budweiser”…..and up my Nationwide Insurance policy.

  23. JTH says:

    So he likes Budweiser. No big deal!

  24. He actually said it in TWO interviews after the game. It was on purpose for whatever reason. The first interview right after the game with Tracy and in another interview during the trophy presentation.

  25. Dunstan says:

    So Manning actually drinks that swill? Someone should buy him some real beer.

    • coeurdaleneman says:

      The beer, wine, and computer revolutions have been the biggest advancements in my lifetime. Micros rule.

      That being said, there are occasions where a lighter, clean-tasting product like Bud appeals to me. Warmer days, mostly.

      (I add one more comment. A good friend is a long-time, expert home brewer who lately has been doing lagers. He floored me when he said that he was newly impressed with Bud’s quality and consistency.)

  26. Arthur says:

    They still can not pay me enough to drink their crappy beer. Why would you even bother buying Bud when there are better brews available. Especially the craft brews.

  27. drag says:

    Maybe Peyton likes Bud, just saying’….

  28. Peyton will have to drink a lot of beer to convince himself that he lead the Broncos to that win. The Defense did, Peyton contributed nothing.

  29. Bud man says:

    A few years ago a victory, he said we was going to stick a Bud Light in his mouth.

    He needed a higher alcohol content after that performance.

    • richb313 says:

      Says the person who has never played in the Super Bowl. You obviously have no idea what it is to be a leader, his team mates do however, especially the Defense and the MVP who said he put his neck on the line for Manning and the rest of the team.

  30. Gordon Shumway says:

    He gave the exact same speech twice. It was planned and memorized. Perhaps the deal is they pay him after he retires. Then their denials are technically correct.

  31. I’m outraged! Incensed, even! This is irresponsible journalism at its worst!

    Peyton Manning most certainly did NOT “lead” the Broncos to victory last night.

    He was more like a really involved observer to the beating the the Bronco’s D put on Cam Newton.

    • Archie Stivic says:

      Yep. Manning was just along for the ride. And what a way to ride off into retirement, which he should do. He could embarrass or hurt himself if he plays another year.

  32. doc says:

    I’m gonna go praise the Lord ‘n drink beer. Let me say that again. That’s pretty lame Peyton.

  33. Charles L Hillsboro says:

    Budweiser was bought out by InBev, the largest brewery in the world based in Belgium. Then Budweiser was merged with Miller. It’s one giant flavorless Flint Michigan sewer line. Merger was necessary because of the thousands of microbreweries and pubs taking massive share. Peyton probably has a hidden trust that contains InBev stock. That’s how he avoids the NFL regulation. NFL is a liberal Democrat owned organization. The entire organization on top needs to be destroyed.

    • Dr Venture says:

      Last time I was in the supermarket, there were at least a 150 choices of different domestic and imported brands of beer, at least half the aisle was devoted to local and regional brands from small and microbreweries. If you don’t care to drink Budweiser, no one says you have to.

  34. appleforaface says:

    That halftime show was a total cr@pfest.

  35. Now if he had sad Sam Adams it would be believable.

  36. You missed the Papa John guy in the crowd congratulating Peyton, both have huge interest in the pizza company

  37. Sammy A. says:

    Sadly, many Americans still drink Budweiser, never realizing there’s good beer available.

  38. The NFL is too big, come on government cut it down to size, no more monopoly status, break it up. Maybe a team would build it’s own stadium in San Diego if they didn’t call all the shots

  39. HiPlainsDrifter says:

    he should drink lots of budweiser, he played like hell.

    the puppy bowl was far more interesting than the “super” bowl.

  40. Rip Torn says:

    Way to go Peyton! Cry me a river, NFL! The NFL can stuff it where the sun don’t shine for all I care!

  41. Mike Arvand says:

    Gezuz. everybody’s so sue happy these days you can’t do anything. talk about orwellian.

    He said he’s gonna go have a beer after the game. having a bud is synonomous with having a beer. the internet warriors need to get off the keyboards and out of the basement and immerse themself in some culture for a couple minutes.

    He played his ass off, let him be for chrissakes, and was on the winning team, I’d go have a bud too.

    Crap, I bet even Newton wanted to take a drink after that game. Can’t blame him either.

  42. joe Sockit says:

    Peyton is a millionaire many times over, I doubt he needs any money. Seems pretty honest. After the first interview I thought that maybe he just likes Bud. But the second time he said beer and went back to mention Bud. it’s like “I’m going to Disney World” thing that happened for a few years. I’d rather stay home and have a few Buds that go to that H1B Visa sucking scum company.

  43. viloniadrug says:

    So many angry Carolina fans here. Perhaps you are simply angry that Peyton is a good and honest man who has set an example for children and piers for nearly 20 years. Peyton is celebrated by everyone but the jealous angry losers in the world, and there are plenty of you.

    • Len Mullen says:

      viloniadrug, I have bad news for you. Fans of every team except the Broncos and maybe the Colts, will forever decry this as HGHGate. If Manning retires, they will say he did it to head off the investigation. If he comes back and seems older, they will cite that as PROOF of his guilt. After seeing the MVP’s presser, I am glad the Donkeys won.

    • lol he set an example for piers? like what – stay in the water and make sure boats can find you!

  44. TVAddict says:

    It was a VERY noticeable comment/statement, which I first thought the same as all of you. But Budweiser is also an “Official Sponser” of the game, (at least they said it almost every commercial) so do you suppose Bud supplied the winning team, (or both) with LOTS of free, post game beer? I mean what better way to get your beer named than to give lots of free suds. Just a thought. But there’s DEFINATELY something fishy here. One way or another, that was not genuine.

  45. Elisi Newell says:

    I can proudly say that I made use of my time getting something accomplished, while others played into USA CORPORATISM and the Military Industrial Complex. What do you expect out of a meathead football player? So now we see why so many sports figures are nothing but booze pushers for the industry. Lousy EXAMPLES for children. Glad I don’t like wasting my time sitting and getting crap faced and wondering how many women are being beaten.

    • Dave says:

      You don’t know what ‘corporatism’ is.

    • Chris Fishers says:

      Oh God…another keyboard morality warrior. Each day I drive by the Payton Manning Children’s Hospital on my drive into work. A hospital Payton continues to support even though he no longer has ties to Indianapolis. What have you done with your miserable life<

    • Toni says:

      Eisi, sitting around licking your gf’s cooter is your version of fun just like good American’s watching a great football game. No one is judging you. So stop judging others.

  46. HughJorgan says:

    I think he actually said “I’m going to smoke a bunch of BUD tonight when I get home….

  47. Sam Colt says:

    I would believe this if only for the first time.
    But when he flubbed for a moment the second time, then quickly added “Budweiser” as the brand he will be having…???…..
    …only a gruber could believe that was NOT an endorsement.

  48. I guess Disney stopped paying them to say they were going there.

    • cmarrou says:

      Or perhaps thanks to all their newly-immigrated workers, they pay a guy to say “Voy a ir a Disneyland” on Univision…

  49. Tom says:

    Manning is from one of many generations for which a “Bud” is synonomous with “beer.” There used to even be a commercial about that, back in the day. I still do the same thing all the time

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