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Courtesy of Ryan Seacrest Productions

Ryan Seacrest has helped Ford reach out to various consumer for a decade and a half, and will continue to do so for another year as part of a new pact worked out between the celebrity host and the motor-vehicle company.

Seacrest and Ford, who have worked together since the automaker became one of the biggest sponsors on Fox’s “American Idol” (hosted by Seacrest), will extend their relationship for another year. Under the terms of the pact, Seacrest will help Ford reach out to younger consumers and work on strategic initiatives related to the company’s growing focus on mobility.

Ryan has become a great ambassador to Ford throughout our 15-year relationship, and we are thrilled to continue working together,” said Ray Day, group vice president of communications for Ford Motor Co., in a prepared statement. “Ryan’s insights and passion for innovation align well with the Ford brand. We’re looking forward to shaping the future together.”

At this year’s 2016 North American International Auto Show, which takes place this week, Seacrest will take part in a broad conversation with leading social influencers along with Ford CEO Mark Fields. The company will unveil some new innovations slated to be introduced in its vehicles over the coming year.

Seacrest, who continues to host several radio programs, Fox’s “American Idol” and ABC’s annual New Year’s Eve celebration, is no stranger to the field of endorsement. He has a similar relationship with Coca-Cola and is an investor in Civic Entertainment Group, a marketing-services agency.

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