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Ratings: Strong Premiere-Week Sampling for WGN America’s ‘Outsiders’

Last week’s commercial-free premiere of WGN America’s “Outsiders” has become the most-watched premiere of an original series in network history.

The regular-timeslot premiere on Tuesday drew 1.75 million viewers and 818,000 adults 25-54 in Nielsen’s “live plus-3” estimates, up vs. its same-day averages by 66% and 85% respectively. The demo total is more than nine times what the network has been averaging in primetime this season.

The total rises to 3.9 million when same-day encores and digital viewing are included. And overall, when repeats later in the week are also included, the number of viewers who sampled “Outsiders” grows to 5.5 million.

“We felt that ‘Outsiders’ was exceptional, but there is no greater validation than this kind of viewer response,” said Matt Cherniss, president and general manager, WGN America and Tribune Studios. “We’re grateful for the stellar cast and creative team, Peter Mattei, Peter Tolan and Paul Giamatti, and our producing partners at Sony Pictures Television, and we thank the fans, who continue to inspire us to deliver one-of-a-kind storytelling at WGN America.”

The network’s growing stable of original content includes the upcoming escape thriller about the Underground Railroad, “Underground,” which premieres March 9, along with the supernatural series “Salem,” which recently began production on its third season, and the Emmy Award-winning drama “Manhattan.”

 

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