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Ratings: Slow Start for Fox Comedies Opposite ‘Sunday Night Football’

Fox comedies “Cooper Barrett’s Guide to Surviving Life” and “Bordertown” opened quietly on Sunday, a night dominated by the final regular-season matchup of NBC’s “Sunday Night Football.” ABC also had a tough time attracting much excitement for the second-season launch of its musical comedy “Galavant.”

NBC’s matchup between the Minnesota Vikings and Green Bay Packers averaged a strong 14.8 household rating/23 share in Nielsen’s metered markets from 8:30 to 11 p.m. ET, up 17% from the year-ago comparable game between Cincinnati and Pittsburgh (12.7/21). The game, which determined the season’s NFC North champion, was the fourth highest in the 10-year history of a Week 17 primetime game on NBC — and the highest to date not involving the Dallas Cowboys.

Last night’s 52.4/74 local rating in Minneapolis is the best-ever rating in the market for a regular-season “Sunday Night Football” game in the market. The game did a 51.2/66 in Milwaukee, with other top scores coming from Seattle (21.8/33), Denver (20.0/33) and New Orleans (20.0/27).

Elsewhere, according to preliminary affiliate-based national estimates from Nielsen, “Cooper Barrett’s Guide to Surviving Life” (pictured) averaged a 1.2 rating/3 share in adults 18-49 and 2.6 million viewers overall, retaining just 60% of its lead-in from “The Simpsons” (2.0/6 in 18-49, 4.4 million viewers overall). The net perked back up for “Family Guy” (1.7/6 in 18-49, 3.3 million viewers overall) but then fell off at 9:30 p.m. for the debut of “Bordertown” (1.1/3 in 18-49, 2.4 million viewers overall), the latest from Seth MacFarlane.

Fox was certainly hoping these shows would get a stronger football lead-in, but its primary late game (Seattle-Arizona) lacked much drama or meaning and the preliminary primetime overrun ratings reflect that (averaging a mere 2.2 in 18-49 on its stations from 7:30 to 8). The network will able to provide bigger numbers into the comedy block next week when it airs an NFL playoff game nationally (Green Bay-Washington) that figures to end around 8 p.m. ET.

At ABC, “America’s Funniest Home Videos” (1.1/3 in 18-49, 5.9 million viewers overall) was followed by the season premiere of “Galavant” (0.9/2 in 18-49, 3.2 million viewers overall), which matched its lowest hourly average in its four-week first season a year ago. On average during its first season, “Galavant” grew in Live+7 by 46% in adults 18-49 (1.3 to 1.9) and by 1.7 million viewers overall (4.8 million to 6.5 million). The net closed out the night with repeats of “Quantico” at 9 (0.4/1 in 18-49, 1.9 million viewers overall) and 10 (0.4/1 in 18-49, 2.0 million viewers overall).

Numbers for CBS are iffy due to football, which spilled over into primetime by about 50 minutes; the Eye’s stations averaged a 5.4 in 18-49 from 7 to 8, more than double what Fox did for its late game. From 8 to 9 p.m., which was primarily “60 Minutes” in much of the country, the net’s stations averaged a 2.4 rating/7 in adults 18-49 and 13.4 million viewers overall. It was followed at 8 p.m. by “Undercover Boss” (roughly 1.4/4 in 18-49, 6.4 million viewers overall) and a repeat of “Limitless” at 10 (roughly 0.7/2 in 18-49, 3.2 million viewers overall).

 

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