Ratings: Slow Start for Fox Comedies Opposite ‘Sunday Night Football’

Cooper Barretts Guide to Surviving Life
Courtesy of Fox

Fox comedies “Cooper Barrett’s Guide to Surviving Life” and “Bordertown” opened quietly on Sunday, a night dominated by the final regular-season matchup of NBC’s “Sunday Night Football.” ABC also had a tough time attracting much excitement for the second-season launch of its musical comedy “Galavant.”

NBC’s matchup between the Minnesota Vikings and Green Bay Packers averaged a strong 14.8 household rating/23 share in Nielsen’s metered markets from 8:30 to 11 p.m. ET, up 17% from the year-ago comparable game between Cincinnati and Pittsburgh (12.7/21). The game, which determined the season’s NFC North champion, was the fourth highest in the 10-year history of a Week 17 primetime game on NBC — and the highest to date not involving the Dallas Cowboys.

Last night’s 52.4/74 local rating in Minneapolis is the best-ever rating in the market for a regular-season “Sunday Night Football” game in the market. The game did a 51.2/66 in Milwaukee, with other top scores coming from Seattle (21.8/33), Denver (20.0/33) and New Orleans (20.0/27).

Elsewhere, according to preliminary affiliate-based national estimates from Nielsen, “Cooper Barrett’s Guide to Surviving Life” (pictured) averaged a 1.2 rating/3 share in adults 18-49 and 2.6 million viewers overall, retaining just 60% of its lead-in from “The Simpsons” (2.0/6 in 18-49, 4.4 million viewers overall). The net perked back up for “Family Guy” (1.7/6 in 18-49, 3.3 million viewers overall) but then fell off at 9:30 p.m. for the debut of “Bordertown” (1.1/3 in 18-49, 2.4 million viewers overall), the latest from Seth MacFarlane.

Fox was certainly hoping these shows would get a stronger football lead-in, but its primary late game (Seattle-Arizona) lacked much drama or meaning and the preliminary primetime overrun ratings reflect that (averaging a mere 2.2 in 18-49 on its stations from 7:30 to 8). The network will able to provide bigger numbers into the comedy block next week when it airs an NFL playoff game nationally (Green Bay-Washington) that figures to end around 8 p.m. ET.

At ABC, “America’s Funniest Home Videos” (1.1/3 in 18-49, 5.9 million viewers overall) was followed by the season premiere of “Galavant” (0.9/2 in 18-49, 3.2 million viewers overall), which matched its lowest hourly average in its four-week first season a year ago. On average during its first season, “Galavant” grew in Live+7 by 46% in adults 18-49 (1.3 to 1.9) and by 1.7 million viewers overall (4.8 million to 6.5 million). The net closed out the night with repeats of “Quantico” at 9 (0.4/1 in 18-49, 1.9 million viewers overall) and 10 (0.4/1 in 18-49, 2.0 million viewers overall).

Numbers for CBS are iffy due to football, which spilled over into primetime by about 50 minutes; the Eye’s stations averaged a 5.4 in 18-49 from 7 to 8, more than double what Fox did for its late game. From 8 to 9 p.m., which was primarily “60 Minutes” in much of the country, the net’s stations averaged a 2.4 rating/7 in adults 18-49 and 13.4 million viewers overall. It was followed at 8 p.m. by “Undercover Boss” (roughly 1.4/4 in 18-49, 6.4 million viewers overall) and a repeat of “Limitless” at 10 (roughly 0.7/2 in 18-49, 3.2 million viewers overall).

 

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  1. GALAVANT shouldn’t have been renewed. If it starts doing even worse once Madam Secretary comes back, it will reinforce my point. ABC would have been better off keeping FOREVER for another season(which a lot of people wanted) or bringing back Revenge for another season(which a bunch of people wanted) than renewing GALAVANT. Some people told me that this was a money decision(to keep GALAVANT over the other 2.) Maybe it was a cheaper show to make. Whatever the reason, they made a lot of FOREVER fans very angry.

  2. cadavra says:

    Uh-oh. If they think those GALAVANT numbers are soft, what’ll happen next week when MADAM SECRETARY returns? (covers eyes)

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