Ratings: NBC’s ‘Shades of Blue’ Cops Strong Delayed-Viewing Numbers

Shades of Blue Ratings NBC
Courtesy of NBC

NBC’s new Jennifer Lopez-fronted drama “Shades of Blue” has proven to be a strong gainer in early delayed-viewing ratings, as last week’s episode — which went up against a Republican presidential debate in much of the country — saw another sizable lift.

The cop drama opened strong on Jan. 7 with a 1.8 same-day rating/6 share in adults 18-49 and 8.55 million viewers overall before falling last week to a 1.3/5 in the demo and 6.64 million viewers. In Nielsen’s “live plus-3” estimates, though, last week’s second episode spiked 72% in 18-49 rating (1.32 to 2.27), up from a 58% lift in week one (1.81 to 2.86). As a result, its week-to-week decline in L+3 was trimmed to 20%, a fairly typical decline for a show following its heavily promoted premiere.

The 18-49 percentage gain lift of 72% was the highest for any broadcast program last week (through Friday). And the raw 18-49 lift for last week’s “Shades of Blue” (0.95) is the third biggest L+3 increase this season for the second episode of a rookie season, behind only NBC’s “Blindspot” (1.60) and ABC’s “Quantico” (1.42).

In total viewers, the Jan. 14 episode of “Shades of Blue” grew by 56% (6.6 million to 10.4 million), up from 46% in week 1 (8.6 million to 12.5 million). The raw lift of 3.750 million viewers — down just 5% from a 3.961 million increase for its premiere — is the third biggest total-viewer lift ever for an NBC series premiere.

In both “same-day” and “live plus-3” ratings, “Shades of Blue” has won over its ABC and CBS competition in each of its first two weeks — no small feat considering the Peacock’s recent struggles in the Thursday-at-10 hour. Lopez has also been drawing good ratings Thursdays for Fox’s final season of “American Idol,” on which she continues to serve as a judge.

 

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  1. darby says:

    I’ve gotten into the habit of binge-watching 1st seasons. I hate watching a show every week, only to have the show cancelled by the networks. They want to squeeze out every rating point so that they cancel shows that actually have a decent following. Other shows aren’t given the opportunity to gain a larger audience, which is a big mistake in an age when it is very easy to get up to speed on Netflix and hulu.

  2. Melanie Bass says:

    I like the show, but there is no reason to show or hint at that much grafic sex, weather it is heterosexual or homosexual. It is not necessary, nor needed, nobody needs to see the act of getting or giving oral sex man to man on local TV, leave that for the cable/movie pay TV channels. The show is good without that crap.

  3. I’m guessing that one day Nielsen will factor in all these delayed ratings. I wonder how much the networks are using them now.

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