Pop is picking The CW’s pocket for its executive ranks. Justin Rosenblatt, current SVP of alternative programming at The CW, will be joining the CBS-Lionsgate joint venture as its new EVP of original programming and development in September.
Rosenblatt will succeed Paul Adler, SVP of original programming and development, who is stepping down after 16 years of service but will continue as a consultant for some projects.
“Justin is the perfect executive to build upon our network’s rapid growth with bold new original programming that breaks through the clutter and resonates with passionate fans and younger, socially-engaged viewers,” said Pop president Brad Schwartz. “His experience from The CW and MTV Networks in both scripted and unscripted programming is exactly what we need for the next phase of our evolution.”
Rosenblatt is coming off a nine-year stint at The CW, where he oversaw the launch of the reincarnated “Whose Line Is it Anyway?” and the upcoming relaunch of “MADtv.” Before hopping over to The CW, he was senior director of series development and programming at MTV2.
Pop, which sprung from the ashes of the old TV Guide Network, underwent a rebrand in 2015 after expanding into original scripted series like “Schitt’s Creek” and Lionsgate’s upcoming comedy “Nightcap,” and unscripted fare like a capella docuseries “Sing It On.”