Greenberg steps in following former FYI and LMN president Jana Bennett’s departure, who moved in September to the top post at History, another network in the A+E family.
In his new post, Greenberg will oversee all FYI activity, including planning, programming development, production and marketing.
“I am very excited to be able to bring Paul into the A+E Networks fold to head up FYI,” said Nancy Dubuc, president and CEO of A+E Networks. “Paul has his finger on the pulse of the dynamic lifestyle world. Coupled with his rich background in media and technology, I know he will lead the team to take FYI to the next level in both the linear and digital realms.”
Greenberg joined Nylon in October 2014 and in his first year at the media company, he grew the website’s audience from 200,000 unique monthly visitors to 4.2 million, lifted video viewership 1,200% and helped close deals with Amazon, Endemol and Yahoo, among other partnerships.
Prior to Nylon, Grenberg was president of the largest global dance music company, SFX, and prior to that, he was CEO of IAC’s CollegeHumor where he was ran three websites, plus the company’s longform TV development and film production divisions, tripling traffic and revenue with the brand becoming the seventh-largest YouTube channel with over 125 million views each month. Before CollegeHumor, Greenberg was president of digital and Time Inc. Lifestyle Group where he was responsible for ten digital properties, including Cooking Light and Real Simple. In 2009, Greenberg was EVP and GM of TV Guide Digital where he also tripled revenue and grew the site’s monthly uniques from four million to 21 million. He also held exec positions at MediaNet and MTV.