National Geographic Rebrands, Drops ‘Channel’ From Its Name

National Geographic Rebrand Further
Scott Gries/National Geographic

NatGeo is finally dropping “Channel” from its name. A year after bringing all the other National Geographic entities — the magazine, the National Geographic Society — under the 20th Century Fox corporate umbrella, National Geographic Partners is going to start acting like one big adventurous family, and it’s giving itself a new tagline to boot: “Further.”

“[‘Channel’] suggests this linear television destinations and increasingly that’s not the way people are consuming us,” explained National Geographic Global Networks CEO Courtney Monroe. “We are one, and we are working more closely together.” Monroe put forth the upcoming NatGeo series “Mars”, premiering Nov. 14, as an example: Yes, it’s a big event series, a hybrid of documentary-style interviews interwoven with a fictional narrative about the mission to colonize the Red Planet. But, she pointed out, it’s also the cover story of the November issue of the National Geographic magazine, as well as the topic of two books — one for kids, and one for adults.

The new NatGeo began taking shape in 2015 with an expansion into scripted and unscripted series from the likes of Brian Grazer and Ron Howard, and “Mars” is just a taste of what’s to come. “‘Further’ is more than just a brand. It’s a call to arms, a rallying cry, an ever-shifting marker of progress,” Monroe said.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading