USA Network Bringing ‘Mr. Robot’ to SXSW with Major F-Society Activation

Mr. Robot SXSW
Courtesy of USA

Mr. Robot” is heading to SXSW again this year for a panel with the cast and creator, plus a giant activation set up in downtown Austin for festival-goers to experience.

Mirroring the series’ hacker group F-Society, which on the show is based on Coney Island, USA Network will host from March 11-14 a massive 10-story, 100-foot Ferris wheel in the heart of downtown, where fans can board one of the gondolas for an aerial view of the city. There will also be a hacker lounge, similar to the F-Society lair, and a retro arcade full of retro games for attendees to play. There will also be a graffiti art installation, which will display F-Society postings and stencil artwork.

A photo booth where fans can stand alongside the hacktivists behind the masks, plus a themed giveaway, featuring a “Mr. Robot” screen-printing T-shirt bar, will also be on site at the huge reimagination.

On Sunday, March 13, the show’s stars Rami Malek and Christian Slater and creator Sam Esmail will sit on a panel Q&A discussion on the “Authenticity of TV” at the Austin Convention Center. The panelists will talk about the realistic depiction of the tech culture on the show and why authenticity matters to modern-day audiences.

This year’s edition of SXSW marks a return to the festival for “Mr. Robot” — the show had its world premiere last year at the fest, where it won the audience award, putting it on the map as a critically acclaimed series. The show has since been awarded a slew of honors including the Golden Globe for best drama.

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