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Sony Pictures TV Sets ‘Mad About You’ Adaptation in Argentina

Sony Pictures Television is heading south to Argentina to make a local version of the sitcom “Mad About You.”

Argentina’s leading broadcaster Telefe will adapt 60 episodes of the series titled Loco Por Vos” with production set to kick off in early March.

SPT has adapted several sitcoms for Argentina with Telefe including “Casados con Hijos” (“Married…with Children”), “La Ninera” (“The Nanny”), “Hechizada” (“Bewitched”) and “Quien es el Jefe” (“Who’s the Boss”).

Move follows the successful adaptation of “Mad About You” in China, know locally as “Xin Hun Gong Yu” (“Wedding Apartment”), which has amassed 161 million views on Ad-based Video on Demand (AVOD) platform Youku in its first three weeks. The sitcom also airs on satellite channel Dragon TV where it continues to dominate its timeslot among all national satellite channels.

“As we have seen in China, ‘Mad About You’ works especially well as a scripted format because it presents young married life in a funny and universally relatable way,” said Jeff Lerner, executive VP of scripted development and international production for SPT. “We will be working very closely with Telefe to create stories that are true to the original in a way that is also authentic to audiences in Argentina.”

“Loco Por Vos” will track an urban newlywed couple striving for marital bliss while juggling careers, families and friends. The series is based on the Emmy-winning sitcom starring Helen Hunt and Paul Reiser that ran on NBC from 1992-1999.

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