You will be redirected back to your article in seconds

‘Lip Sync Battle’ Sets Spike Network Ratings Record

Last week’s episode of Spike’s “Lip Sync Battle,” featuring a showdown between Channing Tatum and Jenna Dewan Tatum, proved to be a digital dynamo for the network and has now also set a viewership record.

According to Nielsen’s “live plus-3” estimates, which include three days’ worth of VOD and DVR playback, the Jan. 7 episode of “Lip Sync Battle” averaged 4.7 million viewers. It had drawn 2.5 million viewers in same-night viewing and then packed on 2.2 million in time-shifted viewing to break the previous Spike ratings record set by the first-season finale of “Joe Schmo” in 2003 (3.4 million).

The one-hour special episode, which marked the show’s second-season premiere, featured a showdown between Channing Tatum and Jenna Dewan Tatum with special appearances by Beyonce and Paula Abdul. The telecast peaked with 6.4 million viewers for Channing’s performance of Beyonce’s “Run the World (Girls).” Content for the hour has been viewed more than 55 million times on various digital platforms.

“Lip Sync Battle” was especially strong in key demos, drawing 3.3 million adults 18-49 (2.6 national rating) and 1.7 million adults 18-34 (2.5 rating) in Live+3. It had already stood as cable’s top show of the night in these categories, and widened that gap in delayed viewing. And in various key female demos, it stood as television’s No. 1-rated program at 10 o’clock.

The episode set a cable record for digital engagement, and three of the top five most-viewed new videos on YouTube year-to-date were from the “Lip Sync Battle” season premiere.

More TV

  • 'Star Trek: Discovery': James Frain on

    'Star Trek: Discovery': James Frain on Sarek's 'Sophie's Choice'

    Last week’s episode of Spike’s “Lip Sync Battle,” featuring a showdown between Channing Tatum and Jenna Dewan Tatum, proved to be a digital dynamo for the network and has now also set a viewership record. According to Nielsen’s “live plus-3” estimates, which include three days’ worth of VOD and DVR playback, the Jan. 7 episode […]

  • Joe Lewis Amazon

    Joe Lewis Exits Amazon Studios; Sharon Tal Yguado Takes Over Scripted Series

    Last week’s episode of Spike’s “Lip Sync Battle,” featuring a showdown between Channing Tatum and Jenna Dewan Tatum, proved to be a digital dynamo for the network and has now also set a viewership record. According to Nielsen’s “live plus-3” estimates, which include three days’ worth of VOD and DVR playback, the Jan. 7 episode […]

  • Stranger Things Season 2

    Halloween Costume Ideas 2017

    Last week’s episode of Spike’s “Lip Sync Battle,” featuring a showdown between Channing Tatum and Jenna Dewan Tatum, proved to be a digital dynamo for the network and has now also set a viewership record. According to Nielsen’s “live plus-3” estimates, which include three days’ worth of VOD and DVR playback, the Jan. 7 episode […]

  • Kelly Clarkson

    TV News Roundup: Kelly Clarkson Joins Season 13 of 'The Voice' as Key Adviser

    Last week’s episode of Spike’s “Lip Sync Battle,” featuring a showdown between Channing Tatum and Jenna Dewan Tatum, proved to be a digital dynamo for the network and has now also set a viewership record. According to Nielsen’s “live plus-3” estimates, which include three days’ worth of VOD and DVR playback, the Jan. 7 episode […]

  • Stranger Things Season 2

    'Stranger Things' Season 2 Reviews: What the Critics Are Saying

    Last week’s episode of Spike’s “Lip Sync Battle,” featuring a showdown between Channing Tatum and Jenna Dewan Tatum, proved to be a digital dynamo for the network and has now also set a viewership record. According to Nielsen’s “live plus-3” estimates, which include three days’ worth of VOD and DVR playback, the Jan. 7 episode […]

  • Before Bieber, 'Daydream Believer' Took the

    Before There Was Bieber, the Monkees' 'Daydream Believer' Took the Teen World by Storm

    Last week’s episode of Spike’s “Lip Sync Battle,” featuring a showdown between Channing Tatum and Jenna Dewan Tatum, proved to be a digital dynamo for the network and has now also set a viewership record. According to Nielsen’s “live plus-3” estimates, which include three days’ worth of VOD and DVR playback, the Jan. 7 episode […]

  • ABC Developing Middle Eastern Comedy From

    ABC Developing Middle Eastern Superhero Comedy From Bassem Youssef, Larry Wilmore

    Last week’s episode of Spike’s “Lip Sync Battle,” featuring a showdown between Channing Tatum and Jenna Dewan Tatum, proved to be a digital dynamo for the network and has now also set a viewership record. According to Nielsen’s “live plus-3” estimates, which include three days’ worth of VOD and DVR playback, the Jan. 7 episode […]

More From Our Brands

Access exclusive content