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James Byrne, Former CBS Director of Marketing, Dies at 79

James Byrne III, a one-time public relations and marketing executive for CBS, died at his home on May 29 after a short battle with cancer. He was 79.

Byrne held a 19-year-long career in media spanning from the director of marketing for CBS to director of communications for the United States Football League. He also served as the director of information at CBS News, where he worked closely with Walter Cronkite, the late “CBS Evening News” anchorman.

He penned several books, including works on the NFL, the Apollo space missions and “The $1 League: The Rise and Fall of the USFL.”

Jim was born and raised in Utica, N.Y., and studied at Syracuse’s Newhouse School of Public Communications, where he graduated from in 1959. He was also a veteran of the Armed Services.

He is survived by his wife, two children and two grandchildren.

The family will receive visitors on Thursday between 7 p.m. to 9 p.m, and Friday between 2 p.m. and 4 p.m. as well as 7 p.m. to 9 p.m. at Barrett Funeral Home in Tenafly, N.J. In lieu of flowers, donations can be made to the John Theurer Cancer Center at Hackensack University Medical Center.

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