Critical Content Sets Overall Deals With Howie Mandel, 5 Other Production Banners

Howie Mandel
Courtesy of Critical Content

Critical Content, the television production company that emerged from the Relativity bankruptcy last year, has set overall deals with Howie Mandel’s Alevy Productions and five other banners as it ramps up development activity.

Critical Content was launched as an independent entity last October by former Relativity TV toppers Tom Forman and Andrew Marcus. The company received an influx of $75 million from Anchorage Capital after Anchorage and other Relativity lenders acquired the TV assets as part of the bankruptcy proceedings.

The deal with Alevy calls for Mandel, repped by WME and 3 Arts, to develop TV and digital projects for the company.

“Critical has a pretty simple mission: empower the most creative minds in our industry to do their best, most creative work,” said Critical CEO Forman. “We’re beyond excited to welcome Howie and the other producers to our company, and can’t wait to share their groundbreaking development with our broadcast, cable, and digital partners.”

Other producers hitching up with Critical:

  • Luau Studios, headed by Matt Duff and Jeff Parker. Past credits include MTV’s “Buckwild” and VH1’s “Hot Grits.”
  • Gatekeeper Productions, headed by Tony Yates, former CEO of Zodiak Los Angeles.
  • Rachel Schwartz, an alum of Bunim/Murray Productions and 20th Century Fox TV.
  • Boombox Entertaiment, headed by Troy Searer. Past credits include Investigation Discovery’s “Betrayed.”
  • Persona Non Grata Productions, headed by Jon Schwartz, former head of Madonna’s Maverick Films.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety