Netflix is hoping to capitalize on the public’s interest in the tightening race for the White House by opening a faux campaign office for Frank Underwood, the commander-in-chief on “House of Cards.”
Netflix has set the Underwood ’16 campaign headquarters in Greenville, S.C., which happens to be the home state of the scheming politician played by Kevin Spacey.
In the real-life presidential campaign, the focus has shifted to the Feb. 20 Republican primary vote in South Carolina as a test for Donald Trump and the rest of the GOP pack among voters with very different demographics than those in Iowa and New Hampshire — the two states that have already logged caucus and primary votes, respectively. Democrats in South Carolina go to the polls on Feb. 27.
Netflix’s Underwood campaign headquarters will be open Friday and Saturday, offering food, swag and photo ops. Netflix also released a new trailer for the fourth season of “House of Cards,” which bows March 4, three days after the Super Tuesday primaries.