Netflix Orders Scripted Series ‘Haters Back Off’ Based on YouTube Star Miranda Sings

Miranda Sings Netflix show
Courtesy of YouTube

Netflix has given a straight-to-series order to a show based on Miranda Sings, the popular character created by YouTube star Colleen Ballinger-EvansVariety has learned. Ballinger-Evans will star in the upcoming streaming show, titled “Haters Back Off.”

“Haters Back Off” delves into the oddball family life of Miranda Sings, an incredibly confident, totally untalented star on the rise who continues to fail upward by the power of her belief that she was born famous — it’s just no one knows it yet.

The show has landed an eight-episode order. No launch date has been set.

The project marks the first-ever scripted streaming series for a YouTube personality. While other venues have greenlit series for digital stars — E!’s late-night talk show “The Grace Helbig Show,” Hulu’s Freddie Wong docuseries “RocketJump” — Miranda Sings’ is one of the first shows that does not fall into the unscripted genre. Currently in development, Fox is working on a scripted comedy with Vine star Andrew Bachelor a.k.a. King Bach, while HBO recently greenlit an Issa Rae series.

For Netflix, the series is a seamless step in the streaming landscape, bringing a digital star to a digital platform. In comparison to other television shows created for YouTube stars — for instance, E!’s Helbig vehicle — Netflix is a natural home for computer-friendly viewers, and Miranda Sings’ passionate digitally-savvy fanbase who don’t consume content on a TV screen and should have no trouble finding the Miranda Sings show by the click of a button.

Created in 2008, Miranda Sings is a fictional character who’s a parody of arrogant, egotistical, talentless, fame-hungry singers. The Miranda Sings YouTube channel has over 5.7 million subscribers and more than 700 million views with individual videos surpassing 17 million views. Miranda has a large Twitter presence with over 2 million followers. In addition to her own YouTube videos and comedy shows, the character has been on Crackle’s “Comedians in Cars Getting Coffee” with Jerry Seinfeld and on Jimmy Fallon’s “Tonight Show,” among other high-profile appearances.

In November 2015 alone, Miranda Sings’ YouTube videos alone garnered 52.4 million views, according to digital-video tracking firm Tubular Labs, which ranked her first in “influencer score” among U.S. digital-native stars in the comedy category. The ranking is based on a range of metrics including her YouTube subscribers (5.6 million) and her average views per video (1.5 million).

The project was developed for TV by Ballinger-Evans, Chris Ballinger, Perry Rein and Gigi McCreery, who will all exec produce, along with The Firm’s Jeff Kwatinetz and Josh Barry. Rein and McCreery will serve as co-showrunners. The longtime writing and producing duo are best known for their work on “Friends” and Disney Channel’s Selena Gomez-starrer “Wizards of Waverly Place.” Brightlight Pictures Inc. is producing.

In conjunction with this report, Ballinger-Evans posted a video announcement (see below) on Miranda Sings’ YouTube channel. The announcement had been hyped-up via her social channels — and to prove the character’s popularity, which makes her Netflix greenlight a seamless decision, the video had nearly 30,000 views in under 10 minutes of posting.

Andrew Wallenstein contributed to this report.

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  1. Thgc ugdy says:

    Iwhen does her shoe come out?

  2. Miranda is awesome. I’ve seen all of her videos! She was HYSTERICAL in Comedians with Cars – what are you talking about it being painful? There is a comedy here some people just don’t get. I’m 51 and I love her!!!!!!

  3. 🐮 says:

    😁😁😁😁😁😁😁😁

  4. Kat says:

    Ridiculously excited to watch this, I’ll watch it a billion times over!

  5. Conscientious Objector says:

    I only know of her from her episode of “Comedians in Cars” with Jerry Seinfeld, which was absolutely painful and unwatchable. Had to turn it off in two minutes. I guess if something gets enough backing by a corporation, anything can be crammed down the public’s throat. And no, I won’t shut up and stuff my opinion!

  6. lovemiranda says:

    i love miranda i just printed 20 pictures of her full head shot ahhhhh miranda i love you if your hearing this please share it with your fans

    ##LOVEMIRANDA

  7. myteenagerslife says:

    I am SO excited, eventhough I cant probably watch it because I am poor as fuckk and dont have the money to pay a monthly subscription for NetFlix😅 but i am really excited for her and she DESERVES IT.. Colleen, bae, you owe me something because of this cheezy comment.. When you coming to the Netherlands again?!😘😘

  8. Tricia Todd says:

    I love Colleen I’ve never been to any of her shows but I watch her on YouTube when I have free time to spare.I really want to meet her even though she probably wouldn’t come to Michigan City Indiana😞.But this weekend when I watch the kids I’m gonna get on Netflix and search her. I’m so excited 💯🙌!!!I can’t wait . Love you Colleen&Josh #Joshleen4ever. 😍😎💩

  9. JoelB says:

    My hope is that Colleen Evans gets enough positive exposure from this that she can go on to create some new characters and have a ready audience for them. She has talent, but even the best ‘skit characters’ have shelf lives. (Wiig’s Target Lady, Tomlin’s Phone Lady, etc.) The best sketch comedians have multiple characters they can draw from, and I’d love to see Ms. Evans create a second one.

    • Austin says:

      She actually does have other characters, they just aren’t as prominent as miranda is. For example, search for her Sam and Laybia videos on youtube.

  10. Lesa Renee says:

    Soooooo essited!!!!!!!!!!!!!!!!!!! QUeen!

  11. Jerry says:

    She deserves to be on Netflix with Adam Sandler. They’re both awful

  12. Peter Fields says:

    Couldn’t be happier. I LOVED her Selp Helf show.

  13. So excited for Colleen. As a long time Miranda watcher on youtube I can’t wait to see what they do with the show. Her Miranda character is irritating as hell but Colleen is a super talented and VERY HARD WORKING comedienne who I hope will have an amazing future. WTG Colleen!

  14. TM says:

    Well, not everything Netflix does can be great or meaningful. This looks worth than the worst of Network television.

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