Fox’s production of “Grease: Live!” back in January hit high notes on every level — scoring record ratings for the network and setting a new standard for live TV musicals. (Not to mention Vanessa Hudgens’ heartbreaking show-must-go-on performance, taking the stage after her father’s passing.)
So it’s little surprise that in its effort to woo Emmy voters, the show wouldn’t just do the usual “For Your Consideration” events. In the spirit of Sandy, the show is giving trendy Los Angeles cafe Joan’s on Third a “Grease”-themed makeover in its West Hollywood and Studio City locations for a week, starting June 13. The takeover menu will feature a chili dog, among other items. Employees will be sporting those classic leather T-Bird and Pink Ladies jackets, while tunes from the musical provide the soundtrack for diners.
That’s on top of a “Grease”-themed carnival planned for June 15 on the Paramount lot. The cast (including Julianne Hough, Hudgens and Carly Rae Jepsen) along with the creative team (Marc Platt and Thomas Kail) will be on hand for the event, which will feature rides, games and music, along with a screening. Flying car not included. (We think.)
Such elaborate stunts have become par for the course this Emmy season as a way to stand out from the competition. It’s a natural fallout of Peak TV; a run-of-the-mill screening-and-panel just isn’t good enough anymore, and savvy awards consultants are feverishly trying to come up with ways to attract attention.