Fox Comedy ‘Cooper Barrett’s Guide to Surviving Life’ Gets Schedule Downgrade

'Cooper Barrett's Guide to Surviving Life'
Courtesy of Fox

In an expected move that underscores Fox’s struggles in the half-hour arena, the network has downgraded the Sunday timeslot of recent addition “Cooper Barrett’s Guide to Surviving Life.”

Starting April 3, “Cooper Barrett” moves to 7:30 p.m. ET/PT in a time-slot switch with “Bob’s Burgers,” which will now air regularly in the higher-profile 8:30 time period. “Burgers,” now in its sixth season, will also air a second original episode at 9 that night. Through March 13, “Bob’s Burgers” was averaging a 1.3 in adults 18-49 and 2.8 million total viewers in Nielsen’s “live plus-3” averages.

The live-action “Cooper Barrett,” which premiered Jan. 3, has averaged a 1.2 rating in adults 18-49 and 2.8 million viewers (L+3) in the 8:30 p.m. half-hour between long-running animated hits “The Simpsons” and “Family Guy.” It fell in its final 8:30 p.m. airing last week to a 0.8 in the demo and 1.95 million viewers in same-day averages and saw only minimal lifts in L+3 (to 0.9 and 2.1 million).

Earlier this month Fox moved another underperforming new Sunday comedy, “Bordertown,” to the 7 p.m. half-hour. It pulled a mere 0.8 in 18-49 and 2.2 million total viewers in L+3 for its first airing there on March 13.

The move of “Bob’s Burgers” to 8:30 p.m. should help maximize ratings for Fox’s stronger Sunday comedies, which will now air as a two-hour block from 8 to 10. Among them is sophomore “The Last Man on Earth,” which remains a good performer in time-shifted viewing; last week it posted the largest percentage lift for any of the Fox comedies across the week’s schedule (+45%, 1.07 to 1.55 in 18-49).

The net has failed to gain much traction on Tuesdays with new comedies “Grandfathered” and “The Grinder.” In season-to-date L+3 averages, the former is averaging a 1.3 in 18-49 and the latter a 1.1.

 

 

 

 

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  1. Chris says:

    Seen 3, maybe 4, episodes of Cooper Barrett. It isn’t ‘terrible,’ but it isn’t particularly funny either. I just haven’t found a reason to stick with it, and now I’m sure I won’t see another episode.

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