Entertainment One has secured a multi-year unscripted programming deal with production company Purveyors of Pop, Variety has learned exclusively.
Purveyors of Pop (also known simply as Pop) specializes in programming that hits on the pop culture zeitgeist. The company is behind Bravo’s “Real Housewives of Miami” and “Married to Medicine” franchise, plus the Fox series “Lucky Ladies” in Latin America and Europe.
Under the new pact, eOne’s alternative programming division will collaborate with Pop principals Matt Anderson and Nate Green to develop and co-produce unscripted content across multiple platforms. With the deal, the duo will still continue to serve as exec producers on “Lucky Ladies” and “Married to Medicine,” which they partnered on with FremantleMedia.
“Matt and Nate are incredibly gifted in their ability to develop and produce shows that grow to become established, successful franchises which influence the direction and conversation of celebrity pop culture,” said Tara Long, executive vice president of U.S. alternative programming, eOne Television. “We are delighted to collaborate with them and tap into our mutual love for creating engaging and provoking star driven content.”
Green commented, “As we continue to grow Pop both domestically and abroad, we are excited to partner with eOne, given their proven track record of success and profound global reach.”
Before launching Pop, Anderson and Green were showrunners and exec producers on “The Real Housewives of New York,” “The Real Housewives of New Jersey,” “The Real Housewives of Atlanta” and Bethenny Frankel’s Bravo spinoff “Bethenny Getting Married.” The duo’s other former producing credits including MTV’s “The Ashlee Simpson Show,” “Project Runway” and “Newlyweds: Nick and Jessica,” which followed then-married couple Nick Lachey and Jessica Simpson.
The deal marks a continued effort in eOne’s alternative division, which has rapidly expanded since its 2012 launch, currently housing BET’s No.1 unscripted series “Nellyville,” TruTV’s David Spade prank show “Fameless” WEtv’s “Mary Mary,” “Growing Up Hip Hop” and FYI’s “Nicole & Jionni’s Shore Flip.”
Purveyors of Pop is repped by Kimberly Carver at 3Arts and Mark Wetzstein at Sloane, Offer, Weber, and Dern.