Olmstead joined UCP in January 2014 as exec VP of development overseeing scripted activity. She was a key player in shepherding USA Network’s buzzy hit “Mr. Robot,” as well as USA’s “Colony” and Syfy’s “The Magicians.” She reports to Jeff Wachtel, chief content officer of NBCUniversal Cable Entertainment and president of UCP and Wilshire Studios.
“Dawn is, quite simply, one of the best in the business,” Wachtel said. “She’s been instrumental in elevating UCP’s profile and making it a ‘go-to’ studio for prominent industry players as well as up-and-coming talent. She has a keen eye for mining great storytelling and is a passionate advocate for projects she believes in.”
Olmstead’s promotion comes on the heels of a shakeup within NBCUniversal Cable Entertainment that saw a reorganization of the programming operations of its major channels, with Bill McGoldrick, formerly with Syfy, shifting to overseeing scripted development for USA, Syfy, Bravo and E!, among other changes. McGoldrick also reports to Wachtel. Under Watchtel and Olmstead, the studio side of the NBCU Cable Entertainment has dramatically stepped up the scope of its development.
Olmstead has also beefed up UCP’s roster of overall deals with writers, talent and producers including Gale Anne Hurd’s Valhalla Entertainment and comic book publisher Dark Horse Entertainment.
Wilshire Studios is the home of numerous unscripted series for NBCU Entertainment cable channels, including E!’s “Keeping Up With the Kardashians,” “Giuliana and Bill,” “True Hollywood Story” and the “Live From the Red Carpet” awards show telecast.
Olmstead spent years as TV and film producer before shifting to the executive ranks. Among the shows she helped birth were Fox’s “Prison Break,” “Tru Calling” and “Point Pleasant”; Bravo’s “Girlfriends’ Guide to Divorce”; and MTV’s “Fear.”