“Dancing With the Stars” concluded its 23rd season on Tuesday night, and while it put up numbers in the 10 p.m. hour that would make any executive happy these days, the finale as a whole was down more than 25% compared to 2015’s fall closer in the advertiser-coveted 18-49 demographic, and 19% in total viewers. Tuesday’s win for gymnast Laurie Hernandez and Valentin Chmerkovskiy drew a 1.8 in the demo and 10.93 million viewers, in Nielsen’s preliminary ratings. (This season’s finale did improve over Season 22, which ended in May with a 1.6 in the demo and 10.5 million viewers.)
Earlier in the evening on ABC, “The Middle” came in steady with a 1.6 demo rating and 6.83 million viewers. “American Housewife” followed with a slightly down 1.4 in the demo and 6.13 million viewers.
The days before Thanksgiving tend to result in lower than usual ratings, and the rest of the channel guide wasn’t immune.
Case in point: “This Is Us” once again beat the stuffing out of everyone else in the demo with a 2.4 rating, though that was down a couple tenths from last week. The family drama pulled in 9 million viewers on the whole. Lead-in “The Voice” was off a couple tenths from its usual performance, with a rounded-up 1.9 in the demo and 8.96 million viewers. “Chicago Fire” dipped a little to a 1.5 and 6.44 million viewers. NBC won the night in the demo.
CBS had an exception to prove the rule: “NCIS” was up a bit to a 1.9 in the demo and 14.85 million viewers. However, “Bull” was off slightly to a 1.5 and 10.83 million viewers, as was “NCIS: New Orleans” with a 1.2 and 8.49 million viewers.
“The Flash” on The CW pulled in a 1.1 in the demo and 2.94 million viewers, beating its competition on Fox in the demo and in total viewers. “No Tomorrow” stayed low and steady with a 0.3 and 865,000 viewers.
On Fox, “Brooklyn Nine-Nine” came in with a 0.9 and 2.19 million viewers. “New Girl” dropped to a 0.8 and 1.79 million viewers. “Scream Queens” fell to a nasty 0.5 in the demo and just 1.18 million viewers.
As a reminder, many of these shows will see lifts of 50% or more once viewing within three and seven days is counted. However, most of those gains won’t translate to the guarantees networks make advertisers.