Crackle Gives Series Order to ‘Start Up’ Drama Starring Adam Brody & Martin Freeman (EXCLUSIVE)

Adam Brody Martin Freeman Crackle
Rex Shuttetstock

Just one day after Relativity Television formally relaunched as Critical Content, the company has landed its first greenlight with a series order from Sony’s Crackle for a drama starring Adam Brody and Martin FreemanVariety has learned. “Start Up” marks the second scripted one hour drama on the streaming service’s expanding slate.

Crackle has ordered 10 episodes of the drama that also stars Edi Gathegi (“The Blacklist,” “Twilight”) and newcomer Otmara Marrero, who has appeared in “Graceland.” Created by Ben Ketai, the show begins filming this week in San Juan, Puerto Rico.

Set in Miami, “Start Up” explores what happens when a brilliant, yet controversial tech idea gets incubated on the wrong side of the tracks by three strangers who don’t necessarily fit the mold of tech entrepreneurs. Forced to fund a tech company with dirty money while forming ties with a Haitian gang, their fight to build a business pales in comparison to the fight to stay alive, especially when there’s a vehement FBI agent who wields the power to make or break those he comes in contact with — and not always for the right reasons.

Freeman plays FBI agent Phil Rask who specializes in financial crimes and crosses paths with Brody’s Nick Talman, a sharp and intelligent financier at a boutique firm in Miami.

Aside from starring in the series, Brody (“The O.C.”) will also serve as a producer, marking his first major producing credit.

“‘Start Up’ carries out our promise to continue our commitment to quality drama,” said Eric Berger, g.m. of Crackle and exec VP of Sony Pictures Television Digital Networks. “We are working with a top-notch team to produce a project that explores the motivations and complexities of creating a new venture, while walking a fine line between crime and legitimacy.”

Critical Content‘s president and exec producer Andrew Marcus commented: “Ben Ketai has an amazing vision for this series and we are fortunate to have such a talented ensemble of actors to help bring this story to life.”

Ketai wrote the episodes and will also direct and exec produce. Other exec producers are Marcus, Critical Content’s Tom Forman, Ray Ricord, Gianni Nunnari and Shannon Gaulding. Anne Clements will serve as a producer, along with Brody. Critical Content is producing with Hollywood Gang Productions.

The order for “Start Up” follows Crackle’s premiere of its first scripted hourlong drama “The Art of More,” which was recently renewed for a second season.

Freeman and Brody are repped by UTA; Marrero is repped by Innovative Artists; Gathegi is repped by ICM Partners and Framework Entertainment.

(Pictured: Adam Brody, Martin Freeman)

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  1. Scarlet says:

    LOVED the series, so much that we watched all 10 episodes in 2 days. A perfect cast. When will it be back on with season two?

  2. Well i personally give this show a 8/10 , With cinematography being one of the highlights and story line thoroughly thought provoking, , Every Episode is intense and every has its own twist , turns and surprises , after watching the entire first season (“in less than 24hrs straight”) , The Chemistry between the actors, welds like molten metal , the series is intense look inside the lives of many people in the Miami area , Where Technology , and ,Security , Financial issues are dealt with in each story and how the Crossover to each and every Cultural Community , yet having the constant underlying story about getting a cryptocurrency company off thew ground ,Id say give the show a chance if you have a few hours its worthy of a binge watch over the weekend.

  3. Ann bbb says:

    this show sounds boring !

  4. Bill B. says:

    Who would think a story about a show on Crackle would cause nothing but scams and lunatic posts. Variety should really take down that comments are moderated statement as clearly it is not true. Forgetting about the nonsense here, I have read some vicious and vile posts on this site for a very long time.

    • Ann bbb says:

      this show sounds boring !
      They should of hired more interesting actors…. Martin Freeman is a good actor, but not a lead and Adam Brody, who is he, everything he has done is plain old boring.

  5. I hate you says:

    and stop illegally abusing people’s private data to promote your friends we hate your guts

    • I hate you says:

      Do you know that you are participating in an illegal breach of privacy for financial gain to assist in an illegal kidnapping of a woman through financial and career abuse. I thought I should let you know since you seem to flaunting it all over the internet and news sites.

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