Adam Stotsky has been promoted to president of E!, Variety has learned. The exec, who was previously general manager of the NBCUniversal cabler, will also continue to serve as president of Esquire Network.
With the promotion, Stotsky adds unscripted programming and development to his purview at E! He will continue to oversee all day-to-day operations of the pop culture and entertainment cable net, including news, digital, marketing, communications, research and acquisitions.
“Adam is an exceptional senior executive who has been successful in leading the teams at E! and Esquire Network and setting their strategic direction for future growth,” said Frances Berwick, president of lifestyle networks at NBCUniversal Cable Entertainment, to whom Stotsky reports. “I am excited to announce his well-deserved promotion and expand his responsibilities at E! as we continue to build on our success as a multiplatform powerhouse offering exclusive access to celebrity lifestyles and the world of entertainment.”
The well-liked exec joined E! in 2014. During his time there, the net has seen upward momentum, delivering increases of 35% in total viewers (632,000) and 29% among the adults 18-49 demo (356,000).
Since Stotsky arrived, E! has also jumped into scripted programming with “The Royals,” which debuted in March 2015 and has been renewed for a third season. The net recently greenlit its next scripted drama, “The Arrangement.” Stotsky will now work closely with Bill McGoldrick, exec VP of scripted content for NBCUniversal Cable, following the restructuring earlier this month that saw the former Syfy programming exec take on oversight of scripted programming across the NBCU Cable Entertainment group.
In the past year Stotsky also oversaw the integration of E!’s news and digital divisions, enhancing cross-platform content with the goal of making E! News more interactive and social media-friendly.
Prior to launching Esquire, Stotsky was general manager of G4, and prior to that, he served as president of marketing for NBC entertainment. From 2001 to 2008, he held senior marketing positions as Syfy, rising to exec VP of global brand strategy and market development. Before that, Stotsky was veep of marketing at Discovery Networks.