Pioneering move to facilitate buys on French TV programming
MADRID – France has a new VOD player, with a massive library, though teens might not be ogling it too much on the bus: Screenopsis, launched by TV France Intl., the country’s state-backed TV export org.
A B2B site for exporters and buyers of French programming, though there is an optional access for members of the public, Screenopsis weighs in as the biggest online database of French TV programs in the world, with 22,000 programs listed and 9,000 video files of full-length programs which can be screened by registered media professionals only, serving some 140 TVFI members.
As its volume increases, so to does Screenopsis’ on site acquisition access guidance. Other functions include customization of browsing and search results according to program type preference; and collaboration tools for creating/sharing playlists and direct access to content providers. Platform will grow as more content providers add their catalogs online. A general public can access written content, trailers and excerpts at the discretion of companies, but not VOD screenings, said TVFI exec director Mathieu Bejot.
Screenopsis will also power the video library of TVFI’s 22nd Rendez-Vous, unspooling Sept.4-8 in Biarritz.
“The new platform is more than just a screening room. It has new functions which make life much easier for buyers,” Bejot commented.
TVFI already ran a site with highly useful company descriptions, plus screening facilities. Some companies have been awaiting the new site., however, to upload videos. TVFI is also developing a digital division to work on the editorial content of Screenopsis and aims to work a hotline to files enquiries from companies.
One key in promotion strategy will be how Screenopsis can “push” programs to the right buyers, Bejot said.
He continued: “We won’t be looking to persuade buyers to buy a program, but we can make a difference telling them that a program is available, helping them to watch it.”
“We also want to use Screenopsis to refine our knowledge of what people are looking for, respecting confidentiality of course. If we know that people is Latin America are watching more and more documentaries, that’s very interesting,” Bejot said.
Screenopsis will also facilitate viral marketing, he added.
Driving Screenopsis, France’s CNC Centre National du Cinéma et de L’Image Animée has earmarked a five-year grant of €3.5 million ($ million) for Screenopsis and TVFI’s digital division, one sign of how seriously its state takes the promotion of its TV industry – and culture – in a digital age.