LONDON — John de Mol’s Talpa Media, which is owned by ITV, has inked a joint venture with China’s Zhejiang Tangde. The pact includes a multi-year deal in China for Talpa’s singing-contest show “The Voice.”
The TV formats deal, signed in Beijing Thursday, will see the two companies jointly develop and operate more than 200 TV shows of which Talpa owns the format copyright. The first production to be aired in China under the new deal will be celebrity dance competition “Dance Dance Dance.” The agreement includes the right to produce and broadcast season five to eight of the Chinese version of “The Voice.”
Zhejiang Tangde signed a $60 million deal for “The Voice” and committing $50 million to the joint venture to be used for the development of local formats.
De Mol, founder of Talpa, said: “I firmly believe that we have found a great new business partner with whom we look to expand our business in Greater China and beyond. The Chinese television landscape has undergone a transformation over the past few years, and China now has the capacity to produce big entertainment shows.”