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MipTV, Mipcom Parent Reed Midem Sets Up Drama Buyers Advisory Board

LONDON — Reed Midem’s TV Division, which stages international TV events MipTV and Mipcom, has brought together six leading international acquisition executives to sit on its first-ever Drama Buyers Advisory Board. The group will offer guidance in strategic and content development for drama projects related to the company’s TV events.

The members of the board are Sarah Wright, director of acquisitions at U.K. pay TV operator Sky; Aline Marrache Tesseraud, senior VP international, SVOD global acquisitions, at French pay TV company Canal Plus; Ruediger Boess, exec VP, group acquisitions and sales at Germany’s ProSiebenSat1; Anette Romer, head of acquisitions and formats at Denmark’s TV2; Zelda Stewart, head of acquisitions at Italy’s Mediaset; and Ignacio Barrera, head of acquisitions at Latin America’s Albavision.

The board will meet several times a year and one of their first tasks will be to vote for and present the Buyer’s Choice Award at the inaugural MIPDrama Screenings. The daylong event, which is on April 3, one day prior to the opening of MipTV, will showcase the official selection of 12 new drama series, nominated by a jury of major international showrunners, and containing the best scripted content being premiered at MipTV.

Boess commented: “We’ve been going to the Cannes markets for years and one thing consistently stands out: Reed Midem always finds innovative ways to address the issues and needs of the industry now and in the future. I’m delighted to be part of this inaugural Drama Buyers Advisory Board, and to have an opportunity to not only see new projects coming down the drama pipeline, but to be able to share my views and perspectives on an on-going basis with my esteemed international colleagues.”

Wright said: “There’s never been a more exciting time for drama — for buyers, for commissioners and above all for the audiences — around the globe. With so much to talk about in such a dynamic multi-platform world, I’m delighted to be involved in the conversation with my talented international colleagues on this board.”

Reed Midem Television Division director Laurine Garaude said: “These are passionate and exciting times for drama players and viewers, and they call for creative and inspired thought leadership. Today, we’ve answered that call by bringing together these influential and talented executives to play a fundamental role in developing new drama projects across the Mip markets, starting with the MIPDrama Screenings at MipTV.”

She added: “Their combined credentials and insight reflect a wide understanding of the complex decision-making drama buyers face in the technologically advanced entertainment world we live in today. Together they will help us develop new projects and concepts designed to best serve the TV drama community.”

Reed Midem’s exclusive report “What Do Buyers Want?,” in which TV buyers from leading companies worldwide share their editorial strategy and type of programs they’re looking for, can be found here.

MipTV runs in Cannes from April 4-7.

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