MADRID Spain’s Mediaset España and Mexico’s TV Azteca, two of the biggest TV congloms in the Spanish-speaking world, have taken co-production stakes in Daniel Burman’s “Supermax,” the high-end adventure-thriller TV series produced by Brazilian giant Globo TV.
Uruguayan channel Teledoce, Globo’s long-term regional partner, is also on board for the project.
Created and fully-financed by Globo, “Supermax” marks a first step in Globo’s new strategy of betting on Spanish-speaking TV productions.
The first season of 10 one-hour episodes started to roll April 25 at Globo Studios in Rio de Janeiro, and will be followed by location shoots in the northeast of Argentina.
Series’ pan-Latino cast include Spain’s Santiago Segura (“Torrente” franchise), Argentine star Cecilia Roth (“All About My Mother”), Brazil’s Laura Neiva (‘The Party’) and Felipe Hintze (‘Hidden Truths’), Uruguay’s Cesar Troncoso (“Clandestine Childhood”) and Cuban Ruben Cortada (“El Principe”).
For Mediaset España, Spain’s leading broadcasting group, “Supermax” represents its biggest Spanish-language international TV co-production to date.
“Through this agreement we will have the opportunity to take a step forward in our presence in Latin America with Globo, one of the key players in this territory,” said Manuel Villanueva, Mediaset España’s contents general director.
Mediaset aims to launch the series on Cuatro, its second biggest TV channel in Spain.
As previously announced, TV Azteca took “Supermax” Mexican TV rights; now its role as series’ co-producer has been confirmed.
“We have set a goal: to be one of the best Latin American producers with high quality content, which means more viewers for each of our screens,” said Rodrigo Fernandez Capdevielle, general director at TV Azteca.
“With key content specialists such as Globo, we are on the right path,” he added.
Argentine filmmaker Daniel Burman, helmer of “The Lost Embrace,” winner of Berlin’s 2004 Grand Jury Prize, serves as “Supermax” showrunner/director, in collaboration with fellow countryman Hernan Goldfrid (“Thesis of a Crime”).
A reality show-fiction hybrid, “Supermax” tracks eight participants of a major TV show set at a maximum security prison in the middle of a desert, who are abandoned to their fate by the show’s second episode.
“’Supermax’ reunites conditions that make this series a very attractive content, both for its originality and its storytelling and also because of the level of performance and quality of its production,” Villanueva said.
Per Eugenio Restano Scheck, programming manager at Uruguay’s Teledoce, “today’s globalization promotes the search for common projects, where synergies help enhance the production thereof. Hopefully this type of alliance is the beginning of a long journey we’ll take together.”
Globo aims “to reach over 500 million Spanish-speaking viewers with a product specifically tailored to this audience,” added Raphael Correa Netto, Globo’s executive director of international business.