A+E Network will launch its Lifetime channel in Turkey on April 26, marking its first free-to-air channel in one of the world’s hottest TV markets.
Lifetime Turkey will premiere an original new daily morning talk show to be hosted by Turkey’s popular on-air personality Ozge Uzun. The channel will be launched through a joint venture between A+E Networks and MCD Medya, one of the leading digital media companies in the country.
Uzun and her team will delve into various female-skewing topics including beauty, cooking, fashion, pop culture, social media, health, childcare, music, and movies. It will interesting to see if she has any run-ins with Turkish censors at a time when the media is being cracked down upon by the government of conservative president Recep Tayyip Erdogan.
Fox Media has been appointed as Lifetime Turkey’s ad sales representative.
The channel will roll out programming from its catalogue featuring its global franchises, specials and movies. More interestingly, Lifetime Turkey will be unveiling local formats of some of its most popular shows, to be announced at launch.
The announcement was made today by Dean Possenniskie, managing director, EMEA, A+E Networks, and Esra Oflaz Guvenkaya, president of MCD Medya.
Guvenkaya is a prominent Turkish businesswoman who runs her own channels in Turkey as well as a content distribution outfit.
“We are thrilled to further strengthen Lifetime’s global footprint through the launch of our first free-to-air channel in Turkey, and proud to partner with MCD Medya to debut a premium channel for women,” Possenniskie enthused in a statement.
He added that “Lifetime Turkey represents a key element of our growth strategy to extend A+E Networks’ portfolio across EMEA.” The channel will give A+E a reach to over 19 million Turkish households.
A+E’s move into Turkey’s free-to-air market comes after Discovery Communications in October 2015 announced the launch in Turkey of TLC, its flagship global entertainment and lifestyle network, on national free-to-air entertainment channel CNBC-e which it had bought the previous July from Dogus Media Group.