Miao Mi: Chinese Kids Channel Miao
Courtesy of Celestial Tiger Entertainment

Celestial Tiger Entertainment, the Asian TV group backed by Saban Capital and Lionsgate, has unwrapped the first version of its new children’s edutainment channel Miao Mi with a launch in Indonesia.

The channel, which help kids learn Mandarin Chinese, will be rolled out across the Asian region through 2016.

The launch partner is Indonesia’s largest pay-TV company MNC Sky Vision which will carry Miao Mi on Indovision’s Galaxy, Super Galaxy, and Venus channel packs, as well as Okevision’s basic pack.

Designed for children between the ages of three to six, Miao Mi features edu-tainment programs from leading producers of children’s content in China and the rest of Asia.  The channel is fully dubbed in Bahasa Indonesia, but parents have the option to switch to the original Mandarin audio track to enhance their kids’ Mandarin learning experience. The only exception is the Miao Mi Classroom time belts, which feature songs and simple storytelling  only in Mandarin, for language-learning.

“Miao Mi offers a high-quality alternative to subscribers with its carefully curated programs that entertain children with a unique Asian perspective. The channel also encourages kids to learn Mandarin through its dual Mandarin and Bahasa Indonesia audio tracks and its dedicated Miao Mi Classroom time belts,” said Ofanny Choi, executive VP, TV Networks, Celestial Tiger Entertainment.

The channel launches as a linear offering, with on-demand and over-the-top (OTT) versions to follow at a later date.

Exclusive first shows include “Star Babies,” “Secret Y,” and “Happy Friends.” Other kids series include “Little Rabbit’s Kung Fu Academy,” a spin-off from 3D animated film “Legend of a Rabbit;” “Rubi,” a series produced by Chinese studio Zoland Animation; and characters from “Pleasant Goat and Big Big Wolf,” in a new spin-off series called “Dear Little Wish.”

Hong Kong-based CTE operates a bouquet of channels including Celestial Movies, Celestial Classic Movies, entertainment channel cHK, action channel KIX and genre-powered Thrill. CTE is also the exclusive sales agent for Hollywood studio Lionsgate in Greater China and Southeast Asia, and also represents Lionsgate’s television content and feature film library in Japan and Korea.

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