Variety to Honor Matthew McConaughey, Seth Rogen, Olivia Wilde, Others at Unite4:Humanity Event

Variety and the global philanthropy initiative unite4:good have announced the honorees for the third annual unite4:humanity event.

The five celebrities being recognized this year for their philanthropic commitment include the following:

  • Matthew McConaughey will receive the creative conscience award for his work with his foundation just keep livin.
  • Seth Rogen and Lauren Miller will be honored with the unite2gether award for their work with Hilarity for Charity.
  • Olivia Wilde will draw the unite4children award for her work with Save the Children.
  • Gina Rodriguez will nab the young humanitarian award for creating her We Will Foundation.

The unite4good event will also be using the evening ceremony to launch the #whatsgood campaign. This initiative calls for celebrities and fans alike to challenge each other to post pictures and videos on social media of whatever makes them smile, as well as acts of kindness, volunteerism and heroism. The idea behind the campaign is to inspire and promote a greater social good.

“The mission of unite4:good is to empower people to give back and contribute to their communities through acts of kindness and service. Unite4:humanity will honor exemplary community heroes and also recognize leaders in the entertainment arena who have used their influential voices for good while making a personal commitment to service,” unite4:good founder Anthony Melikhov said at last year’s event. “The entertainment industry has the most powerful reach of any in the world, and through this event and the conference4:change, we hope to inspire the industry to use its collective creative voice to highlight social causes, develop more avenues for positive content and truly unite to make a difference around the globe.”

Karma Automotive is the presenting sponsor of unite4:humanity. American Airlines, Ketel One Vodka, Saint Vintage and Shutterstock are also onboard as premiere sponsors.

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