Kanye West, reigning monarch of the Internet, simultaneously launched new album “The Life of Pablo” and the new season of his fashion line Thursday afternoon from New York City’s Madison Square Garden. The whole shindig streamed live on Tidal’s homepage, and Tidal reports that more than 20 million people tuned in, liberally tweeting about the spectacle with hashtag #YeezySeason3.
The Kardashian/Jenners and Lamar Odom were all on hand for the celebration, along with supermodel Naomi Campbell. West also took the opportunity to announce the creation of his video game “Only One,” which follows his mother as she flies through the gates of heaven. See the best GIFs from the event below.
West and his supporters rock out to the new tracks from “The Life of Pablo.”
Season three of West’s Adidas clothing line gets a grand unveiling.
The models stand at attention as the new album plays.
West danced along as his buddies smoked.
The Kardashian/Jenner ladies get their groove on in matching ensembles.
Stoic Yeezy models listen to the new album from the stage.
Supermodel Naomi Campbell graced the MSG stage for the occasion.
Again, West’s grooving proves to be infectious.
Some Yeezy models sit on the edge of the crowded event stage.
Kim Kardashian West and daughter North make their way to the exit after the album plays out.
West announced video game “Only One,” which follows his mother as she flies through the gates of heaven.
He shared a clip of the game concept.
West revealed he had a hard time finding support for the game in Silicon Valley.
The event doubled as a master class in West’s dance style.
Yeezy models raise their fists in solidarity.
One Yeezy model looks tuckered out from all the excitement.
Even after West had exited the stage, the party inside Madison Square Garden kept rolling.