In a seeming attempt to out-Coachella Coachella, the fourth annual BottleRock Napa Valley 2016 (May 27-29) is touting almost 80 music acts on four stages over its three days in the heart of California wine country, with the Red Hot Chili Peppers, Florence + the Machine and Stevie Wonder appearing as the headliners.
The multi-faceted bill — which also includes the Lumineers, Death Cab for Cutie, Lenny Kravitz, Ziggy Marley, Cold War Kids and Ozomatli — represents a significant leap in volume from the music, wine, food and craft brew festival’s maiden voyage in 2013 when some 50 acts played at the Napa Valley Expo in the city of Napa, where the festivities will again take place. For that first year, which attracted more than 120,000 attendees over five days, former Grateful Dead members Phil Lesh and Bob Weir’s band Further was scheduled among the headliners, reflecting the event’s Bay Area sensibility, but cancelled due to Weir’s health issues at the time. Among those that made the gig were Kings of Leon, the Black Keys and Jane’s Addiction.
Last year, the sold-out event attracted more than 100,000 music, food and wine enthusiasts, with more than 90 performers on five stages, and introduced the Williams-Sonoma Culinary Stage, which is billed as “a unique mashup of cooking demonstrations with renowned chefs, celebrities, performers and rock stars.” Details on this year’s culinary stage have yet to be announced.
“We’re incredibly excited about our all-star lineup and what we have in store this year,” said Dave Graham, CEO of BottleRock Napa Valley and Latitude 38 Entertainment, in a statement. “Our festival and foodie enthusiasts have come to expect a certain level of quality and entertainment from BottleRock and each year, we strive to make the event even better than the last.”
Three-day admission packages begin at $269 on the bottom end, with a “Platinum Pass” at $3000 for high rollers, which includes on-stage viewing platforms, premium perks and complimentary food, wine and spirits.