The host of Comedy Central’s “The Daily Show” is set to conduct the live two-hour telecast of the awards ceremony inside Johannesburg’s Ticketpro Dome, Viacom International Media Networks announced Wednesday.
Viacom revived the MAMA in 2014 after a three-year hiatus and retooled the awards show to broaden its appeal beyond an African audience. In the past two years the ceremony was held in Durban, South Africa, and was hosted by Marlon Wayans and Anthony Anderson.
This year’s MAMA, which will feature performances from African hit-makers such as Alikiba, Babes Woduma, Cassper Nyovest, Nasty C, Ycee and Yemi Alade, “promises to be the biggest and the best ever,” Viacom said in a statement.
“I’m a huge fan of African music and achievement, and it’s going to be a massive pleasure celebrating them both at the MTV Africa Music Awards 2016 in my own hometown of Johannesburg,” Noah noted.
“Trevor Noah is an outstanding entertainer and testament to the amazing talent that Africa has to offer the world,” said Alex Okosi, Senior Vice President & Managing Director, Viacom International Media Networks (VIMN Africa). “We are delighted that our first-ever show in Johannesburg will be presented by one of the city’s most loved and admired personalities.”
The MTV Africa Music Awards 2016 will air live across Africa on multi-platform network MTV Base and MTV in Africa. They will also air globally in full on partner stations and content platforms, while MTV channels around the world will be airing a one-hour MAMA-themed edition of MTV World Stage.
Past MAMA editions have trended globally, including in the U.S., on Twitter, and generated more than 1 million page views on the MTV Base website.