You will be redirected back to your article in seconds

Grammy Awards to Stream in China for First Time (EXCLUSIVE)

The Grammy Awards are coming to Chinese computers and phones for the first time next month, with the Recording Academy minting an agreement with LeEco’s live-streaming service LeMusic to stream the Feb. 15 telecast.

LeEco (formerly LeTV) recently struck deals to stream Wimbledon and Major League Baseball in China, Hong Kong and Macau, as well as Hong Kong streaming rights for Barclays Premier League soccer. But this year’s Grammys will be its first major American awards broadcast.

“We’re opening our entire ecosystem and more than 53 million daily users to the world’s biggest music award show,” said Eric Mika, SVP of open ecosystems, strategic alliances and partnerships at LeEco.

Although last year’s U.S. Grammy viewership was down 11% from the previous year on TV, streaming via CBS.com increased by more than 40%. With multiple nominations for Taylor Swift and Kendrick Lamar, as well as a scheduled performance from Adele, this year’s broadcast should be strong on performers with global appeal.

As LeMusic CEO Liang Yin noted in a statement, “This agreement underscores our belief in the power of content and our determination to deliver this to online China consumers in a compelling way.”

More Music

  • Doug Morris

    Doug Morris to Exit Sony Music at the End of March

    The Grammy Awards are coming to Chinese computers and phones for the first time next month, with the Recording Academy minting an agreement with LeEco’s live-streaming service LeMusic to stream the Feb. 15 telecast. LeEco (formerly LeTV) recently struck deals to stream Wimbledon and Major League Baseball in China, Hong Kong and Macau, as well […]

  • Baz Luhrmann

    Olympic Figure Skating Revives 'Moulin Rouge' and Baz Luhrmann Is Loving It (EXCLUSIVE)

    The Grammy Awards are coming to Chinese computers and phones for the first time next month, with the Recording Academy minting an agreement with LeEco’s live-streaming service LeMusic to stream the Feb. 15 telecast. LeEco (formerly LeTV) recently struck deals to stream Wimbledon and Major League Baseball in China, Hong Kong and Macau, as well […]

  • 'This Is Me' Catapults 'Greatest Showman'

    'This Is Me' Catapults 'Greatest Showman' Soundtrack Toward One Billion Streams

    The Grammy Awards are coming to Chinese computers and phones for the first time next month, with the Recording Academy minting an agreement with LeEco’s live-streaming service LeMusic to stream the Feb. 15 telecast. LeEco (formerly LeTV) recently struck deals to stream Wimbledon and Major League Baseball in China, Hong Kong and Macau, as well […]

  • soundcloud-logo

    Twitter's Annual Report Reveals That Its $70 Million SoundCloud Investment Was a Bust

    The Grammy Awards are coming to Chinese computers and phones for the first time next month, with the Recording Academy minting an agreement with LeEco’s live-streaming service LeMusic to stream the Feb. 15 telecast. LeEco (formerly LeTV) recently struck deals to stream Wimbledon and Major League Baseball in China, Hong Kong and Macau, as well […]

  • Kyle Frenette Congress

    Bon Iver's Manager Announces Run for Congress in New 'Wisconsin' Video

    The Grammy Awards are coming to Chinese computers and phones for the first time next month, with the Recording Academy minting an agreement with LeEco’s live-streaming service LeMusic to stream the Feb. 15 telecast. LeEco (formerly LeTV) recently struck deals to stream Wimbledon and Major League Baseball in China, Hong Kong and Macau, as well […]

  • AMERICAN IDOL - ABC's "American Idol"

    Macy's, Johnson & Johnson Sign On as Major Sponsors of ABC's 'American Idol' (EXCLUSIVE)

    The Grammy Awards are coming to Chinese computers and phones for the first time next month, with the Recording Academy minting an agreement with LeEco’s live-streaming service LeMusic to stream the Feb. 15 telecast. LeEco (formerly LeTV) recently struck deals to stream Wimbledon and Major League Baseball in China, Hong Kong and Macau, as well […]

  • Usher Sunset Strip House

    Usher Lists Modern Spanish Home Above the Sunset Strip (EXCLUSIVE)

    The Grammy Awards are coming to Chinese computers and phones for the first time next month, with the Recording Academy minting an agreement with LeEco’s live-streaming service LeMusic to stream the Feb. 15 telecast. LeEco (formerly LeTV) recently struck deals to stream Wimbledon and Major League Baseball in China, Hong Kong and Macau, as well […]

More From Our Brands

Access exclusive content