‘The Secret Life of Pets’ Continues to Top TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Universal Pictures claims the top spot in TV ad spending for the third week in a row with “The Secret Life of Pets.”

Ads placed for the animated film had an estimated media value of $6.03 million through Sunday for 2,200 national ad airings across 50 networks. Behind it in second place: Warner Bros.’ “The Legend of Tarzan,” which saw 1,383 national ad airings across 42 networks, with an estimated media value of $5.42 million.

TV ad placements for Walt Disney Pictures’ “The BFG” (EMV: $4.85 million), Columbia Pictures’ “Ghostbusters” ($4.79 million) and Twentieth Century Fox’s “Mike and Dave Need Wedding Dates” ($4.42 million) round out the chart.
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Top Movie Commercials by Weekly TV Spend

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$6.03M – The Secret Life of Pets

The Secret Life of Pets
Online Activity: 1.03% within the movie category*
National Airings: 2,200
Networks: 50
Most Spend On: Nick, USA Network
Creative Versions: 32
Est. Lifetime TV Spend: $32.99M
Studio: Universal Pictures
Started Airing: 11/26/15

$5.42M – The Legend of Tarzan

The Legend of Tarzan
Online Activity: 0.18% within the movie category*
National Airings: 1,383
Networks: 42
Most Spend On: NBC, FOX
Creative Versions: 20
Est. Lifetime TV Spend: $22.12M
Studio: Warner Bros.
Started Airing: 05/13/16

$4.85M – The BFG

The BFG
Online Activity: 0.20% within the movie category*
National Airings: 1,106
Networks: 36
Most Spend On: NBC, Discovery Channel
Creative Versions: 36
Est. Lifetime TV Spend: $24.67M
Studio: Walt Disney Pictures
Started Airing: 05/17/16

$4.79M – Ghostbusters

Ghostbusters
Online Activity: 0.28% within the movie category*
National Airings: 939
Networks: 35
Most Spend On: Nick, CBS
Creative Versions: 19
Est. Lifetime TV Spend: $19.62M
Studio: Columbia Pictures
Started Airing: 03/03/16

$4.42M – Mike and Dave Need Wedding Dates

Mike and Dave Need Wedding Dates
Online Activity: 0.25% within the movie category*
National Airings: 1,574
Networks: 31
Most Spend On: Cartoon Network, Comedy Central
Creative Versions: 16
Est. Lifetime TV Spend: $19.76M
Studio: Twentieth Century Fox
Started Airing: 03/18/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 06/27/2016 and 07/03/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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