In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Universal Pictures claims the top spot in TV ad spending for the third week in a row with “The Secret Life of Pets.”
Ads placed for the animated film had an estimated media value of $6.03 million through Sunday for 2,200 national ad airings across 50 networks. Behind it in second place: Warner Bros.’ “The Legend of Tarzan,” which saw 1,383 national ad airings across 42 networks, with an estimated media value of $5.42 million.
TV ad placements for Walt Disney Pictures’ “The BFG” (EMV: $4.85 million), Columbia Pictures’ “Ghostbusters” ($4.79 million) and Twentieth Century Fox’s “Mike and Dave Need Wedding Dates” ($4.42 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 06/27/2016 and 07/03/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.