In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Universal Pictures claims the top spot in TV ad spending for the second week in a row with “The Secret Life of Pets.”
Ads placed for the animated film had an estimated media value of $7.02 million through Sunday for 2,024 national ad airings across 52 networks. Behind it in second place: Columbia Pictures’ “Ghostbusters,” which saw 687 national ad airings across 30 networks, with an estimated media value of $5.04 million.
TV ad placements for Walt Disney Pictures’ “The BFG” (EMV: $4.76 million), Twentieth Century Fox’s “Mike and Dave Need Wedding Dates” ($4.39 million) and Twentieth Century Fox’s “Independence Day: Resurgence” ($4.24 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 06/20/2016 and 06/26/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.