‘The Revenant’ Takes the Lead in TV Ad Spending

The Revenant Movie Reivew
Courtesy of Fox

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Twentieth Century Fox claims the top spot in TV ad spending for “The Revenant.”

Ads placed for the Leonardo DiCaprio vehicle had an estimated media value of $4.71 million through Sunday, for 1,405 national ad airings across 39 networks, bringing its lifetime total to $18.3 million. Just behind “The Revenant” in second place: another Twentieth Century Fox movie, “Kung Fu Panda 3,” which saw 934 national ad airings across 38 networks, with an estimated media value of $4.35 million.

TV ad placements for Paramount’s “13 Hours: The Secret Soldiers of Benghazi” (estimated media value: $3.87 million), Universal’s “Ride Along 2” (EMV: $3.84 million) and The Weinstein Company’s “The Hateful Eight” (EMV: $3.5 million) round out the chart.

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$4.71M – The Revenant

The Revenant
Online Activity: 12.68% within the movie category*
National Airings: 1,405
Networks: 39
Top TV Spend: NBC, ESPN, CBS
Creative Versions: 23
Est. Lifetime TV Spend: $18.3M
Studio: Twentieth Century Fox
Started Airing: 11/29/15

$4.35M – Kung Fu Panda 3

Kung Fu Panda 3
Online Activity: 5.85% within the movie category*
National Airings: 934
Networks: 38
Top TV Spend: Cartoon Network, Nick, ABC
Creative Versions: 6
Est. Lifetime TV Spend: $5.37M
Studio: Twentieth Century Fox
Started Airing: 12/26/15

$3.87M – 13 Hours: The Secret Soldiers of Benghazi

13 Hours: The Secret Soldiers of Benghazi
Online Activity: 1.35% within the movie category*
National Airings: 440
Networks: 29
Top TV Spend: ESPN, NBC, Comedy Central
Creative Versions: 9
Est. Lifetime TV Spend: $11.77M
Studio: Paramount Pictures
Started Airing: 10/22/15

$3.84M – Ride Along 2

Ride Along 2
Online Activity: 1.43% within the movie category*
National Airings: 840
Networks: 30
Top TV Spend: FOX, ESPN, Carrtoon Network
Creative Versions: 10
Est. Lifetime TV Spend: $15.72M
Studio: Universal Pictures
Started Airing: 09/23/15

$3.5M – The Hateful Eight

The Hateful Eight
Online Activity: 9.15% within the movie category*
National Airings: 1,079
Networks: 32
Top TV Spend: AMC, ESPN, CBS
Creative Versions: 22
Est. Lifetime TV Spend: $15.49M
Studio: The Weinstein Company
Started Airing: 11/23/15

1 Movie titles with a minimum spend of $100,000 for airings detected between 12/28/2015 and 01/03/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More News from Variety

Loading