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‘The Revenant’ Takes the Lead in TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Twentieth Century Fox claims the top spot in TV ad spending for “The Revenant.”

Ads placed for the Leonardo DiCaprio vehicle had an estimated media value of $4.71 million through Sunday, for 1,405 national ad airings across 39 networks, bringing its lifetime total to $18.3 million. Just behind “The Revenant” in second place: another Twentieth Century Fox movie, “Kung Fu Panda 3,” which saw 934 national ad airings across 38 networks, with an estimated media value of $4.35 million.

TV ad placements for Paramount’s “13 Hours: The Secret Soldiers of Benghazi” (estimated media value: $3.87 million), Universal’s “Ride Along 2” (EMV: $3.84 million) and The Weinstein Company’s “The Hateful Eight” (EMV: $3.5 million) round out the chart.

[variety_ispot_tv]

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$4.71M – The Revenant

The Revenant
Online Activity: 12.68% within the movie category*
National Airings: 1,405
Networks: 39
Top TV Spend: NBC, ESPN, CBS
Creative Versions: 23
Est. Lifetime TV Spend: $18.3M
Studio: Twentieth Century Fox
Started Airing: 11/29/15

$4.35M – Kung Fu Panda 3

Kung Fu Panda 3
Online Activity: 5.85% within the movie category*
National Airings: 934
Networks: 38
Top TV Spend: Cartoon Network, Nick, ABC
Creative Versions: 6
Est. Lifetime TV Spend: $5.37M
Studio: Twentieth Century Fox
Started Airing: 12/26/15

$3.87M – 13 Hours: The Secret Soldiers of Benghazi

13 Hours: The Secret Soldiers of Benghazi
Online Activity: 1.35% within the movie category*
National Airings: 440
Networks: 29
Top TV Spend: ESPN, NBC, Comedy Central
Creative Versions: 9
Est. Lifetime TV Spend: $11.77M
Studio: Paramount Pictures
Started Airing: 10/22/15

$3.84M – Ride Along 2

Ride Along 2
Online Activity: 1.43% within the movie category*
National Airings: 840
Networks: 30
Top TV Spend: FOX, ESPN, Carrtoon Network
Creative Versions: 10
Est. Lifetime TV Spend: $15.72M
Studio: Universal Pictures
Started Airing: 09/23/15

$3.5M – The Hateful Eight

The Hateful Eight
Online Activity: 9.15% within the movie category*
National Airings: 1,079
Networks: 32
Top TV Spend: AMC, ESPN, CBS
Creative Versions: 22
Est. Lifetime TV Spend: $15.49M
Studio: The Weinstein Company
Started Airing: 11/23/15

1 Movie titles with a minimum spend of $100,000 for airings detected between 12/28/2015 and 01/03/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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