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‘The Angry Birds Movie’ Tops TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Sony Pictures claims the top spot in TV ad spending with “The Angry Birds Movie.”

Ads placed for the animated film had an estimated media value of $4.74 million through Sunday, for 933 national ad airings across 37 networks. Behind it in second place: Marvel’s “Captain America: Civil War,” which saw 981 national ad airings across 37 networks, with an estimated media value of $4.51 million.

TV ad placements for Universal Pictures’ “Neighbors 2: Sorority Rising” (EMV: $4.05 million), Warner Bros.’ “The Nice Guys” ($3.85 million) and TriStar Pictures’ “Money Monster” ($3.85 million) round out the chart.

[variety_ispot_tv]

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$4.74M – The Angry Birds Movie

The Angry Birds Movie
Online Activity: 5.99% within the movie category*
National Airings: 933
Networks: 37
Most Spend On: Nick, ABC
Creative Versions: 14
Est. Lifetime TV Spend: $17.73M
Studio: Sony Pictures
Started Airing: 01/01/16

$4.51M – Captain America: Civil War

Captain America: Civil War
Online Activity: 32.48% within the movie category*
National Airings: 981
Networks: 37
Most Spend On: NBC, CBS
Creative Versions: 36
Est. Lifetime TV Spend: $23.44M
Studio: Marvel
Started Airing: 03/09/16

$4.05M – Neighbors 2: Sorority Rising

Neighbors 2: Sorority Rising
Online Activity: 5.17% within the movie category*
National Airings: 749
Networks: 31
Most Spend On: FOX, ABC
Creative Versions: 12
Est. Lifetime TV Spend: $11.87M
Studio: Universal Pictures
Started Airing: 03/14/16

$3.85M – The Nice Guys

The Nice Guys
Online Activity: 2.73% within the movie category*
National Airings: 812
Networks: 29
Most Spend On: FOX, TNT
Creative Versions: 18
Est. Lifetime TV Spend: $15.05M
Studio: Warner Bros.
Started Airing: 04/04/16

$3.85M – Money Monster

Money Monster
Online Activity: 1.61% within the movie category*
National Airings: 882
Networks: 28
Most Spend On: TNT, CBS
Creative Versions: 13
Est. Lifetime TV Spend: $17.96M
Studio: TriStar Pictures
Started Airing: 01/17/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 05/02/2016 and 05/08/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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