Spike’s “Lip Sync Battle” returned from break to reach new viral levels.
Last week’s episode, starring Channing Tatum and his wife, Jenna Dewan Tatum, racked up more than 69 million engagements, setting a new DAR-TV record for cable TV programs. The episode, which featured guest appearances from Beyonce and Paula Abdul, garnered more than 47 million YouTube views across five video uploads with the clip of Channing’s “Run the World” vs. Jenna’s “Pony,” racking up more than 16.8 million in less than a week, already ranking as the program’s third most viewed video of all time, behind Anne Hathaway [18.1 million] & The Rock [27.5 million].
“American Idol” also made waves this week, as it kicked off its final season. The reality competition garnered more than 12 million engagements after a video of 15-year-old Tristan McIntosh’s audition and the story of her mother, a U.S. military member, garnered 783,000 shares on Facebook, contributing towards 1.4 million total Facebook engagements alongside 41 million views. The Facebook video, alongside Kanye West’s surprise audition, which was viewed more than 4.5 milion times on YouTube, helped the series leap onto this week’s Broadcast leaderboard at second place.
Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.
|Cable/Streaming||Monday Jan 4, 2016 – Sunday Jan 10, 2016|
|1||5||Lip Sync Battle||69,281|
|3||3||Pretty Little Liars||7,678|
|5||4||Key & Peele||5,708|
|8||7||Beyond Scared Straight||2,508|
|9||8||The Walking Dead||2,315|
|Late Night||Monday Jan 4, 2016 – Sunday Jan 10, 2016|
|1||1||The Tonight Show Starring Jimmy Fallon||60,541|
|3||2||Jimmy Kimmel Live!||24,600|
|4||3||The Late Late Show With James Corden||17,590|
|5||–||The Graham Norton Show||10,892|
|Trending||Monday Jan 4, 2016 – Sunday Jan 10, 2016|
|Ellen’s Design Challenge||302||+10,911%|
Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.
ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).
Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.
The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.
The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.
The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.
ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.
Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.
For other questions pertaining to methodology, contact ListenFirst Media.