Tom Cruise Jack Reacher Never Go
Courtesy of Paramount Pictures

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Paramount claims the top spot in TV ad spending with “Jack Reacher: Never Go Back” for the second week in a row.

Ads placed for the Tom Cruise vehicle had an estimated media value of $5.66 million through Sunday for 1,278 national ad airings across 36 networks. Behind it in second place: DreamWorks Animation’s “Trolls,” which saw 1,132 national ad airings across 38 networks, with an estimated media value of $5.61 million.

TV ad placements for Twentieth Century Fox’s “Keeping Up With the Joneses” (EMV: $5.38 million), Columbia Pictures’ “Inferno” ($4.69 million) and Lionsgate’s “Boo! A Madea Halloween” ($4.6 million) round out the chart.

Top Movie Commercials by Weekly TV Spend

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$5.66M – Jack Reacher: Never Go Back

Jack Reacher: Never Go Back
Online Activity: 0.31% within the movie category*
National Airings: 1,278
Networks: 36
Most Spend On: NBC, Comedy Central
Creative Versions: 26
Est. Lifetime TV Spend: $22.89M
Studio: Paramount Pictures
Started Airing: 08/10/16

$5.61M – Trolls

Trolls
Online Activity: 0.99% within the movie category*
National Airings: 1,132
Networks: 38
Most Spend On: Nick, ABC
Creative Versions: 6
Est. Lifetime TV Spend: $10.84M
Studio: DreamWorks Animation
Started Airing: 08/06/16

$5.38M – Keeping Up With the Joneses

Keeping Up With the Joneses
Online Activity: 0.24% within the movie category*
National Airings: 996
Networks: 36
Most Spend On: NBC, CBS
Creative Versions: 16
Est. Lifetime TV Spend: $17.56M
Studio: Twentieth Century Fox
Started Airing: 08/16/16

$4.69M – Inferno

Inferno
Online Activity: 0.04% within the movie category*
National Airings: 424
Networks: 28
Most Spend On: NBC, FOX
Creative Versions: 9
Est. Lifetime TV Spend: $13.24M
Studio: Columbia Pictures
Started Airing: 08/09/16

$4.6M – Boo! A Madea Halloween

Boo! A Madea Halloween
Online Activity: 58.41% within the movie category*
National Airings: 703
Networks: 27
Most Spend On: FOX, ABC
Creative Versions: 6
Est. Lifetime TV Spend: $10.65M
Studio: Lionsgate
Started Airing: 09/21/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 10/10/2016 and 10/16/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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