In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Paramount claims the top spot in TV ad spending with “Jack Reacher: Never Go Back” for the second week in a row.
Ads placed for the Tom Cruise vehicle had an estimated media value of $5.66 million through Sunday for 1,278 national ad airings across 36 networks. Behind it in second place: DreamWorks Animation’s “Trolls,” which saw 1,132 national ad airings across 38 networks, with an estimated media value of $5.61 million.
TV ad placements for Twentieth Century Fox’s “Keeping Up With the Joneses” (EMV: $5.38 million), Columbia Pictures’ “Inferno” ($4.69 million) and Lionsgate’s “Boo! A Madea Halloween” ($4.6 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 10/10/2016 and 10/16/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.