In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Paramount claims the top spot in TV ad spending for “13 Hours: The Secret Soldiers of Benghazi.”
Ads placed for the action thriller had an estimated media value of $9.28 million through Sunday, for 1,258 national ad airings across 36 networks, bringing its lifetime total to $20.36 million. Just behind it in second place: Universal’s “Ride Along 2,” which saw 1,234 national ad airings across 39 networks, with an estimated media value of $7.55 million.
TV ad placements for Twentieth Century Fox’s “Kung Fu Panda 3” (EMV: $5.56 million), Walt Disney’s “The Finest Hours” ($4.78 million) and DC Entertainment’s “Batman v Superman: Dawn of Justice” ($4.56 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 01/04/2016 and 01/10/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.