‘13 Hours’ Takes the Lead in TV Ad Spending

13 Hours
Courtesy of Paramount

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Paramount claims the top spot in TV ad spending for “13 Hours: The Secret Soldiers of Benghazi.”

Ads placed for the action thriller had an estimated media value of $9.28 million through Sunday, for 1,258 national ad airings across 36 networks, bringing its lifetime total to $20.36 million. Just behind it in second place: Universal’s “Ride Along 2,” which saw 1,234 national ad airings across 39 networks, with an estimated media value of $7.55 million.

TV ad placements for Twentieth Century Fox’s “Kung Fu Panda 3” (EMV: $5.56 million), Walt Disney’s “The Finest Hours” ($4.78 million) and DC Entertainment’s “Batman v Superman: Dawn of Justice” ($4.56 million) round out the chart.

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$9.28M – 13 Hours: The Secret Soldiers of Benghazi

13 Hours: The Secret Soldiers of Benghazi
Online Activity: 0.99% within the movie category*
National Airings: 1,258
Networks: 36
Most Aired On: Spike, Comedy Central
Creative Versions: 21
Est. Lifetime TV Spend: $20.36M
Studio: Paramount Pictures
Started Airing: 10/22/15

$7.55M – Ride Along 2

Ride Along 2
Online Activity: 0.60% within the movie category*
National Airings: 1,234
Networks: 39
Most Aired On: Comedy Central, BET
Creative Versions: 15
Est. Lifetime TV Spend: $22.8M
Studio: Universal Pictures
Started Airing: 09/23/15

$5.56M – Kung Fu Panda 3

Kung Fu Panda 3
Online Activity: 0.83% within the movie category*
National Airings: 1,104
Networks: 47
Most Aired On: Nick, Cartoon Network
Creative Versions: 12
Est. Lifetime TV Spend: $10.81M
Studio: Twentieth Century Fox
Started Airing: 12/26/15

$4.78M – The Finest Hours

The Finest Hours
Online Activity: 0.25% within the movie category*
National Airings: 261
Networks: 19
Most Aired On: TBS, TNT
Creative Versions: 15
Est. Lifetime TV Spend: $8.13M
Studio: Walt Disney Pictures
Started Airing: 07/08/15

$4.56M – Batman v Superman: Dawn of Justice

Batman v Superman: Dawn of Justice
Online Activity: 1.82% within the movie category*
National Airings: 8
Networks: 5
Most Aired On: NBC, FOX
Creative Versions: 5
Est. Lifetime TV Spend: $4.56M
Studio: DC Entertainment
Started Airing: 01/09/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 01/04/2016 and 01/10/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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