The Broadway musical “Waitress” is shaping up to be one of the spring season’s success stories. The latest indication? The show’s become the newest member of the millionaires’ club at the Broadway box office.
“Waitress” ($1,001,427) has steadily gained momentum since it opened, fueled by favorable notices and awards-season attention. Last week represents the first time that it’s topped the million-dollar mark, and with summer (and its influx of tourist audiences) on the way, the show seems to stand a solid chance at sustaining that level of sales.
A fellow millionaire, Cirque du Soleil’s “Paramour” ($1,126,943) managed to hold onto a spot in the Top 10 even after accommodating blocks of press tickets and all the comps for its May 25 opening night. The show earned largely downbeat reviews from the New York theater press, but that seems unlikely to matter much during the summer months, when the domestic and international tourists who make up a significant chunk of Cirque’s business are in town.
Just below “Paramour” on the Top 10, “School of Rock” ($1,082,056) stepped up by $150,000 (or 16%), suggesting that the family-friendly show might do some nice business among the summertime’s all-ages audiences. A few other shows experienced notable drops, including Estefan musial “On Your Feet!” ($876,630) and the soon-to-close “American Psycho” ($440,118).
As Broadway heads into the final stretch of the Tony race, “Hamilton” ($1,917,923) got within spitting distance of $2 million while “Shuffle Along” ($985,656), one of its competitors in the new musical race, upticked. Steve Martin-Edie Brickell musical “Bright Star” ($443,293), however, doesn’t yet seem to have benefited much from its Tony attention: The show slipped some 10% last week.
One production joined the fray with the return of “An Act of God” ($122,461 for two previews), this time with Sean Hayes in the lead role, while “Tuck Everlasting” ($410,516) played its last.
Overall Broadway sales weighed in at $28.7 million for 37 shows on the board. Attendance downshifted, barely, to 291,638, or 82% of the street’s overall capacity.