Broadway Box Office: ‘The Humans’ Gets a Tony Bump

The Humans sales Broadway
Brigitte Lacombe

A recent win at the 2016 Tony Awards seems to have had an instant effect on the Broadway box office of “The Humans,” the glowingly received production that took home the 2016 Tony for best play.

“The Humans” ($563,565) got a nice boost of about 16% compared to the week before the show won its four Tonys, powering the production to what is easily its highest weekly gross so far — and a strong tally in general, given that the show’s playing in Broadway’s smallest theater. During the coming summer weeks, it can be hard for a straight play to attract the attention of tourists who are in the market for a splashy musical, but as the rise at “The Humans” indicates, the Tony should at least help.

Another play, “Eclipsed” ($481,728), got an even bigger bump of almost 25% compared to the previous week, but that was caused by a flurry of last-minute ticket sales before the production ended its limited run June 19. Also wrapping up was “The Father” ($364,765), which climbed after star Frank Langella’s Tony win.

Related

Broadway Review: ‘The Humans’

Four of the five shows nominated for best new musical landed in the Top 10 last week, but how much of that can be attributed to the Tonys isn’t clear, since all four were looking strong even before they performed on the awards ceremony. “Hamilton” ($2,026,838), for instance, was already doing just fine. “School of Rock” ($1,170,683) reported a nice rise that’s likely due in some part to its well-placed Tony number, but the increase also follows an established pattern of the show doing well week in weeks when tourists are in town. Meanwhile, “Waitress” ($1,084,775, its highest weekly gross yet) and “Shuffle Along” ($973,686) posted robust sales that were about on par with the previous week’s tallies.

Like “School of Rock,” a hefty rise at “Fiddler on the Roof” ($869,484) probably has something to do with its performance on the Tonys, but that show had also already proven itself popular with city visitors, so summer tourism likely had something to do with it, too. “Bright Star” ($549,237), the fifth new musical nominee, also saw a rise, but a minor one, in its second to last week on the boards.

Overall Broadway sales downticked, barely, to $28.3 million for 34 shows. Attendance weighed in at 271,807, or 82% of the street’s overall seating capacity for the week.

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