‘X-Men: Apocalypse,’ ‘Alice Through the Looking Glass’ to Make for Strong Memorial Day Box Office

X-Men Apocalypse Trailer Super Bowl
YouTube

Fox’s “X-Men: Apocalypse” has the upper hand in the Memorial Day weekend with early forecasts showing an $80 million-plus launch at 4,100 locations at the U.S. box office.

Recent estimates indicate that Disney’s sequel “Alice Through the Looking Glass” will open in the $60 million range.

With the two openers generating as much as $150 million combined, the four-day period looks to be much more robust than last year when George Clooney’s “Tomorrowland” under-performed with $42.7 million but still was the top grosser. Last year’s holiday frame was only the 12th-highest on record with $194.9 million, off 38% from the top Memorial Day weekend in 2013, when “Fast & Furious 6” opened.

Related

Alice Through the Looking Glass Premiere

‘Alice Through the Looking Glass’ Director on Injecting ‘Complexity’ Into Sequel

“X-Men: Apocalypse,” the fourth X-Men movie directed by Bryan Singer, has an impressive legacy to follow during the Memorial Day holiday period. His “X-Men: Days of Future Past” generated $110.6 million on its opening in 2014, or nearly half the $231.4 million total box office for the weekend; in 2006, Brett Ratner’s “X-Men: The Last Stand” opened with $122.9 million on its way to a $234.4 million total — both bests for the durable franchise.

Prospects for “X-Men: Apocalypse” have been bolstered by last weekend’s solid international launch of $101.6 million in 76 markets on 20,796 screens. Oscar Isaac is the titular villain with Jennifer Lawrence, Nicholas Hoult, James McAvoy and Michael Fassbender returning.

“Alice Through the Looking Glass” should be a solid performer at 3,750 sites for Disney, even without a first-place finish. The studio has dominated 2016 moviegoing with “Star Wars: The Force Awakens,” “Captain America: Civil War,” “The Jungle Book” and “Zootopia” so far.

The original “Alice in Wonderland” opened in 2010 to $116.1 million and went on to gross $334 million domestically and over $1 billion worldwide. The sequel, which carries a $170 million price tag, is directed by “Flight of the Conchords” creator James Bobin with Johnny Depp, Anne Hathaway, Mia Wasikowska and Helena Bonham Carter starring.

Sony’s second weekend of “The Angry Birds” and Disney-Marvel’s fourth frame of “Captain America: Civil War” will be battling for third with $20 million-plus each.

Paul Dergarabedian, senior media analyst at comScore, said Memorial Day weekend carries a lot of weight in terms of the perception of the health of the industry — even though the period marks only the fourth week of the 18-week season.

“‘X-Men’ and ‘Alice’ will bring huge numbers of fans to the multiplex and in concert with the plethora of films already playing in this crowded marketplace, propel the overall numbers to more than respectable heights,” he said.

“Additionally, the comps to last year’s same holiday weekend should prove favorable since the 2015 Memorial Day weekend was by no means a record breaker despite solid holdovers (including “Age of Ultron,” “Pitch Perfect 2” & “Mad Max: Fury Road”) and a high profile debut film (“Tomorrowland”) in the mix.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 5

Leave a Reply

5 Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Isn’t another thing that Deadpool got right in taking the scale down a little bit but still telling a good story? I’m not a huge fan of the movie, but it wasn’t a world traipsing galavant through human destruction.

  2. Cody Travers says:

    I already watched X-Men Apocalypse 3 times, it is the best x-men movie ever. Don’t let critics and haters tell you differently. AWESOME MOVIE.

  3. Marco says:

    I have watched X-Men: Apocalypse last night.
    It is the worst of all the X-Men films.
    Only the first half hour and the three new actors of Cyclops, Jean Grey and Nightcrawler are good.
    Other than that it is a soulless cgi mess.
    Anyone who thought BvS was bad, will like this movie even less.
    Absolutely no competition for the brilliantly character-driven Cap 3.

  4. Cryptic Knowledge says:

    This weekend is a win for Disney no matter what. Alice wasn’t meant to do the numbers as the original. It was meant to make X-Men & Fox lose some of its opening viewers. And it will work. With sequel to TMNT opening next weekend X-Men will fall fast like BvS.

    • Don't Mind Me Now says:

      You don’t spend $170 million, plus a 9-month+ marketing campaign, just to sabotage another movie. If your theory would true, it would suggest that Disney is willing to purposefully make box-office bombs just to marginally affect the success of another film, which is even more insane than the mass critic-bribing conspiracy theories. That is not a sound business model. The Lone Ranger did nothing to stop Despicable Me 2 from being a smash, nor did John Carter cripple The Lorax. So the idea that Disney doesn’t care about ATTLG’s success is an idea that would even the maddest hatter would scoff at.

More Film News from Variety

Loading