Warner Bros. Pushes Wonder Woman, Lego Batman at Licensing Expo

Lego Batman
Courtesy of Warner Bros.

Wonder Woman, Lego Batman and “Fantastic Beasts and Where to Find Them” will highlight the Warner Bros. Consumer Products presentation at this week’s Licensing Expo 2016.

The studio is rolling out an array of global licensing, merchandising and retail products at the event, which launches Tuesday at the Mandalay Bay in Las Vegas. Other key properties include DC Super Hero Girls and Scooby-Doo in the family-adventure “S.C.O.O.B.”

“As we head into Licensing Expo 2016 and look to the year ahead, we’re focused on forging new and innovative partnerships with premier licensees and retailers, continuing to build strong franchises, and delivering great product and experiences to our consumers,” said Pam Lifford, president of Warner Bros. Consumer Products.

Warner Bros. is releasing the movie “Wonder Woman” next June 2 as part of its expansion of the DC Universe, launched in March with “Batman v. Superman: Dawn of Justice” with Gal Gadot introduced as Wonder Woman. The licensing and merchandising program will be highlighted by fashion-focused items and include a commemoration of the character’s 75th anniversary this year.

Wonder Woman is part of the DC Super Hero Girls franchise, led by master toy partner Mattel with a global merchandising program that crosses multiple categories and rolls out worldwide in July.

The studio is teamed with The Lego Group to build on the existing partnership with “The Lego Batman Movie,” out on Feb. 10, and “Ninjago,” which opens in September, 2017. The two films went in to development following the surprising success of 2014’s “The Lego Movie.”

Warner Bros. is also planning a major licensing/merchandising program for Harry Potter spinoff  “Fantastic Beasts and Where to Find Them,” created by J.K. Rowling and opening on Nov. 18. A pair of “Wizarding World of Harry Potter” theme parks have opened in the U.S. along with another in Japan.

To celebrate the film’s debut, Warner Bros. Consumer Products will roll out a new program that include a “robust” publishing program, apparel, toys and collectibles, housewares and stationery.

The Licensing Expo will also see the studio  introducing the family-adventure “S.C.O.O.B.,” which will open Sept. 18, 2018. Warner Bros. unveiled plans for the animated film last summer.

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